Sony holding press conference in Hong Kong/Taiwan next week for “the new Xperia flagship”

by XB on 21st May 2015

in Rumours, Xperia Z4 and Z3+ series

Xperia Z4 ThumbA number of Asian media sites are reporting that Sony Mobile is due to hold press conferences next week that could see the next Xperia flagship launch in the region. First of all, a conference will take place in Taiwan on Wednesday 27 May where the Xperia C4 and Z4 Tablet are expected, along with the Z3 Plus (Z3+) according to reports.

In addition, Sony Mobile Hong Kong has sent round invites to a press conference on 28 May relating to “the new Xperia flagship”. The invite references “Top camera, screen, sound, water and design all rolled into one.” Sony is also sending four product development engineers from Japan to the Hong Kong press conference to talk about the design of the new models. We’ll let you know if we do hear of an Asian Xperia Z4/Z3+ launch next week (remember a similar press conference is also taking place in India on 26 May).

Xperia Z4 Hong Kong Invite

Via ePrice and RingHK.

Thanks Jeffery!

  • ChilliPSco

    Aside from what we know already about the ‘Japan’ only Z4, this is looking promising. Although I seriously hope that the International Z4/Z3+ will have to have something really different for me to get it.

  • Don’t think so… We’ll have to wait for the z5.

  • shhh

    Looks like this Z4/Z3+ is a stopgap measure until the next flagship, which is shaping to be their biggest leap since the Z series.

  • Abdul Ghani

    I just want Sony to use x20 mediatek processor because the test shows its as powerful as 810 and dosent heat up and eats less battery and gives more performance

  • ryq24

    Hope it’s not the “Japan-only” Z4. Which Is a big disappointment. Hope it’s something new.

  • Sadman Khan

    The GPU sucks

  • jag

    I hope it’s Z4 and i love Z4 no matter what others say about it!

  • kaostheory

    Would like to see an edge design but where the edge is a separate screen. Basically Z3 but replace the aluminum on the side with a screen.

  • Abdul Ghani

    Well u can suck over heating snapdragons dick

  • Naail Zahid

    Have you used any device with that particular chipset?
    If not, how can you say something sucks?

  • Abdul Ghani

    He has no knowledge of x20 chipsets power just a troll guy

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  • jokensy

    Thank god the Samsung S6 was so good, otherwise the Z4 would have been this year’s flagship and this would have sucked!

  • rubinaish

    You mean copying the copycat?

  • Geese Howard

    So the time has finally come…. Z4’s time is inevitable. Good upgrade for anything under the Z2. And damn, just when I updated the Z to Lollipop… lol

  • Svnjay

    My fingers are crossed for the Xperia Z4 Ultra.

  • Svnjay

    No, Mediatek has a history of bad GPUs while their CPUs are just as good or better than Snapdragon.

  • Svnjay

    I thought that you were Timel for a second.

  • Alvin Zahran Majid

    JUST BUY S6 EDGE if you want something like that

  • xperiaDROID

    You better not have high hopes on this one, it might turn out to be the Z3+, which is basically the “Japan-only” Z4 but with different name and maybe some minor added features.

  • Siyam Hossain

    Other OEMs are using Sony camera sensor but those are producing better quality photos. That is really disappointing. Sony should be the smartphone camera leader. Please improve ur image processing and add OIS.

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  • mawhob22222

    Z4 is coming in September

  • HAWX


  • John Kar

    It’s not just the sensors.

    Apple and Samsung proved that software and image processors are more important than sensors.

    Samsung uses both SONY’s camera sensors and their own ISOCELL sensors in the S6, and both take phenomenal shots because of their in-house image processors and their superior coding.

  • HAWX

    Engineers might just add an animation where Z3 will fade to Z4 and then Z3+ and then sing Trolololoooo :D!

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  • John Kar

    I never understood the copycat accusations against Samsung.

    Out of all the OEMs, they look the least like the iPhone, and the S6 Edge sets a new standard in smartphone design, something htc, SONY, and other OEMs were never able to do. The S1 and S2 did look like the original iPhone, but people are forgetting that they resembled the Samsung F700 that was announced and released before the iPhone.

    The Chinese OEMs do the most copying. SONY also copied Apple a lot, but slightly less than Chinese OEMs.

  • Sadman Khan

    Dude. Language. It’s true that Mediatek always has subpar gpu’s. And not like Snapdragon has the best GPU. I didn’t say that. SD’s one is better than Mediatek’s. You can refer to the GPU performance of M9. However, the best GPU’s are by NVIDIA. And the custom Apple ones. Like the one on the iPad Air 2. GPU performance matters. The CPU performance of both are similar. Heat issues are less on mediatek i know.

  • Lunkz

    also no way to unlock the bootloader…

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  • Shravan SP

    Maybe that is Timel and he changed his name xD

  • Shravan SP

    I don’t know where sony copied apple so far.. Both software and hardware..
    The omnibalance design or the old nxt, arc is nowhere near apple’s design.
    Even their UI is more android-ish and simple and unique.
    Actually the walkman, movie fonts look alot more like Windows phone..

  • Siyam Hossain

    Yeah i already mentioned image processing.

  • Sadman Khan

    I forgot about that :P that’s another huge problem

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  • Joe Black

    You mean Apple “copied” Sony? Because that’s a proven fact. Google.

  • It’s the same Z4 revealed in Japan.

  • Winter Soldier

    i want camera improvements, all manual control and raw like LG G4 in new flagship

  • Crusher_Sprite

    Yes, that’s the real proble. Aleast for me.

  • May Czos

    Mediatek X20 uses Mali-T880 MP4 GPU which is as fast as 2-year old Adreno 320 from Galaxy S4.

  • jokensy

    Who’s that Timel!?

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  • Vuyo Ncube

    Z4 Ultra with fat battery, SD805/808 and the IMX230 please! The “3 day battery life” era is unlikely with the SD810.

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  • Naail Zahid

    And have you used it? Do you have first hand experience of the speed of this processor and gpu combo?

  • Naail Zahid

    Even the mighty can fall, and in the case of qualcomm they seem to have dropped the ball with the 810 and it’s overheating issues.
    Likewise even a lamb can become a champion if given a chance, so it is possible that mediatek has finally made something worthy. After all htc has a mediatek processor and gpu in the m9+, and e9+, which are both flagships.

  • gamer324

    Well that and OIS, but yea Sony really does need to sort out its messy jpeg algorithms, this guy on xda did a few tests with his z3 and what he found was that the Sony z3 basically destroys almost all the detail in the red chroma (colour) channel and that’s why the z3 and onwards produce colder looking pictures aswell. Other phones these days tend to take a much balanced approach, and honestly I’d take some noise over waterpaint-like pictures.
    Can’t seem to find the link right now, if anyone does, kindly post it, thanks.

  • gamer324


  • Battal Aljadei

    Same shit, different day .

  • gamer324

    Apple doesn’t use custom GPUs, they use Imagination Tech’s PowerVR line, thr Air 2 I believe uses some quad core model from their Rogue line.
    Intel uses PowerVR too in its Atom range, but uses its own HD Graphics in the Pentium, Celeron and i series.

  • Battal Aljadei

    Sony won’t do that because they want you to buy more of their camera stuff like QX10 or QX100 lens, otherwise the poor image-quality of Sony flagships would be pointless !

  • gamer324

    Expecting something else is prepping yourself up for disappointment. Sony will probably just call it the z4 aswell, I mean, it’s not like the Z3 was a bigger leap by any means. To be honest, z3->z4 is a bigger jump than z2->z3 was.
    I don’t see Sony outing the Ultra at a low-key regional conference, they’ll probably wait till IFA.

  • Oldtimer42

    I want them to get away from the glass back…. The phones are perfect except for that for my needs.

    Just cracked my Z3 Compact today with it in my pocket. Sigh.

  • gamer324

    The poor image quality IS pointless. Sony just has never really done a complete rewrite of its mobile image algorithms, if you dig into the libs and such, you still find Ericsson era remnants in the nomenclature.
    But that leak from ricciolo certainly piqued my interest, IF sony really does make a new imaging system for Xperia from scratch, then whenever Sony decides to move beyond the 1/2.3″ sensor introduced with the Z1, we’ll see something spectacular.

  • gamer324

    Word of advice, use a pouch. Keeps the phone a bit more isolated from its surroundings when in pockets etc.

  • Svnjay

    They should use the IMX 230 and let the Cybershot guys do the camera algorithm.

  • Andre Lemard

    The only reason why the flagship devices have poor quality photos is mainly because of the software processing and image algorithms. The sensors are fine. If Sony actually completely overhauled the processing, the images captured y the flagships would be on par possibly even better than most current flagship phones.

  • gamer324

    The cybershot team did provide Sony Mobile with BIONZ for mobile software, indeed Sony Mobile handing over the reigns to them to work out a new algorithm could do wonders.

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  • apolloa

    This sounds like more than an international Xperia Z4, why else would they send engineers to talk about the ‘designs’, could it be an all new Xperia Z5 range?

  • Abdul Ghani

    All mediatek 2014 and 2015 line up are performing like a flagship how can u say without using and knowing the knowledge of the processor all ur kind people who think mediatek its fron china so its not good are just poor minded retards

  • Svnjay

    I said that their CPUs are just as good as Qualcomm’s.

  • Abdul Ghani

    So is the gpu htc e9+ flagship outperforms qualcomm

  • Siyam Hossain

    And this time with a better camera. I know people should not capture photo with that large device but if you are putting a camera there you should use a good one.

  • Abdul Ghani

    U smoking weed or something mediatek already giving full drivers support for all new gen chips atleast have some knowledge

  • Svnjay

    If the Note 4 and Nexus 6 have good cameras then Sony should use a good camera too.

  • Chi Wai Shum

    Which seems unlikely.

  • Abdul Ghani

    Helieos x20 Google it ull know how strong it is

  • Siyam Hossain

    Nexus 6 doesn’t have a good camera. Its average. Note 4 has a good one.

  • Svnjay

    It is inferior to the Adreno 330 that is in the Snapdragon 800.

  • Svnjay

    Yes but the Z Ultra just had a mediocre camera. Sony put something decent in any new phablets.

  • Siyam Hossain

    I already said that -_-

  • Abdul Ghani

    how do u know that retarded mind did u created x20 or did u benchmarked it seriously make some sense on ur comments

  • Svnjay

    Unless you start behaving like a mature, respectful adult, I will stop replying to you.

    The Powervr G6200 found in the Mediatek MT6795M which is in the HTC E9+ is not powerful. Like, I said, Mediatek has a history of disappointing SoCs.

    The Adreno 330 can also go up to 2560 x 2048 while the Powervr G6200 2560 x 1600 display

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  • Abdul Ghani

    ohh come on just read what mediatek said the gpu is new its 140% faster than IMG G6200 and the name is ARM Mali T880MP4 you are such a looser i have no respect who cant see the truth that snapdragon failed and just kiss overheating snapdragons ass

  • Svnjay

    You aren’t very smart huh? You mentioned the E9+ which has the MT6795M which has the Powervr G6200.

    Secondly, the Snapdragon 810 has a better GPU than the the Mediatek so who cares if it overheats?

    Also, Z4 Tablet outperforms the S6 and your crappy Mediatek despite having the Snapdragon 810.

    I told you to display the virtues of a mature adult by refraining from insulting me. This is my last reply to you. It’s pointless to argue with an immature because they’llthey’ll drag you down to their level and beat you with experience.

  • Abdul Ghani

    hahahah ur funny because without any proof u judge everything like u saw the future that mediatek is crappy the right truth is its all in ur crappy mind fixed that mediatek is crappy but in reality it beats 810 btw last point overheat = crappy battery life and performance issue for longer use gsmarena results are just test so please stop being a retard and face the truth

  • realjjj
  • Netto Dashius Hexareus

    “…SONY also copied Apple a lot…”
    Please provide some proofs for your accusation.

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  • Sadman Khan

    I know about that. You can’t compare the next gen with current gen. I can also say that SD 820 will kick ass -_-

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  • Jack Jennings

    No, you won’t, because it hasn’t been released yet. Mediatek can say whatever they want about it but until it’s in a phone in your hand, you shouldn’t go around singing it’s praises for no reason.

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  • Battal Aljadei

    As you said “IF” Sony did that it would be better and guess what ? Sony won’t, for the reason i’v stated above, “To sell more of it’s stupid-idea accessories such as QX10 and 100 !
    What has been change with Sony’s flagship camera since the Z1 ? “Nothing”
    what has been change with other companies flagship cameras ? Many things .

  • MarcieJShell

    ???? $73.. per-hr @mi20//


  • karamelakimo

    Waiting ..

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  • Abdul Ghani

    who said about 820 x20 beats 810 easily gpu and cup and power efficiency and less battery drain and no over heating and 480fps in 1080p for camera for 820 mediatek already in the works for x25

  • Abdul Ghani

    the specs are out testing has been done the chip eats less battery and gives flagship power like the 810 in full load of modern combat 5 and alphast 8 goes to 33 max degrees and 810 goes upto 50 x20 does 480fps recording for the camera in 1080p = awesome chip

  • Jaissal S

    I wonder how Sony will market the Z4/Z3+ if it reaches the UK. What will make people want to buy it? By September I will be looking at upgrading…either to this new one or wait a little while till CES 2016 when they should reveal the new 2016 Flagship. I’m using Z1 at the moment and it’s running pretty good with Lollipop.

  • Lunkz


  • Sadman Khan

    You completely missed the point. The current gen Mediatek is 6795. The current gen Snapdragon is S810. Helios is next gen. So for fair comparison, pick the next gen Snapdragon, which is 820. What you’re doing is like comparing Xbox One to PS3 and saying that Xbox One is better. Compare Xbox One with PS4. Compare 6795 and S810. Compare Helio x20 with S820 (once it is announced properly).

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  • May Czos

    Itdoesn’t matter. You can’t hide the lack of processing power.

  • May Czos

    I’m talking about GPU’s power which is mediocre. It’s a fact.

  • Abdul Ghani

    if snapdragon released same processor with same specs you would suck the dick of snapdragon all day

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  • Abdul Ghani

    google it lol

  • kaostheory

    The edge sucks beyond design. My most wanted and used features are only on Sony (waterproof, noise cancelling and FM). the edge doesn’t even work properly (distorted and only halfway). What I’m talking about is a totally separate side display utilizing the square Z series design, therefor not a copy at all.

  • kaostheory

    No a totally separate display on the side utilizing the square Z series design, not a useless half curve of the S6 (should have been the curve of the Note edge)

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  • Jack Jennings

    Again, we’ll see once it’s actually been released into the wild. Never take anything at face value in this world man!

  • May Czos

    Nope. I’d bash them equally.

  • apolloa

    Sooooo Sony will be launching a new flagship phone tomorrow then and no one is talking about it?

  • crazychef83

    So what was presented today in Hong Kong that they took the techies to talk about.

  • René

    Can you tell us something about this conference now?

  • René

    And now, what happened yesterday?

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