Xperia Z5 promoted in “Made for Bond” TV ad

by XB on 13th September 2015

in Videos, Xperia Z5 series

Sony Xperia Z5 Made for James Bond 007Sony was always going to end up promoting its technology in the latest James Bond movie, Spectre, due for release later this year. Now a new “Made for Bond” advert has been released featuring Miss Moneypenny evading some bad guys along with a couple of its newest gadgets – the Sony Xperia Z5 and the RX100 IV camera.

In a nice touch, the Xperia Z5 has the time as 07.00 in the brief second it appears in the video, along with the date “Friday 6 November”. This is the date that the movie will launch in the United States (it actually arrives in the UK on 26 October 2015). Expect to see more promotions as we get closer to the movie launch. In the meantime, check out the video below.

Update: Sony has released a few more details about the new TV campaign. It was shot on Sony’s F65 professional 4K cinema camera and directed by Danny Kleinman (the man behind many Bond title sequences) and was set against the backdrop of London’s South Bank. The ‘Made for Bond’ advertising campaign will first air on TV in the UK on 1 October and run until 8 November 2015. The campaign will span print, retail, digital and OOH.

Actress Naomie Harris, who plays Moneypenny, describes the advert as an “action-packed mini movie in itself.” Kazuo Hirai, President and CEO of Sony added: “Sony has been a proud partner of the iconic Bond films since Casino Royale. While both the Xperia Z5 and RX100 IV are action-packed and full of features, they are also real, everyday-life gadgets. Whether being used by Moneypenny on undercover surveillance or a creative photographer who wants to take and share outstanding photography captured on social channels, they’re easy to use, pocketable and award-winning products for day-to-day and secret agent use alike.”


Sony Xperia Z5 Made for James Bond 007

Sony Xperia Z5 Made for James Bond 007_2

Sony Xperia Z5 Made for James Bond 007_3

Sony Xperia Z5 Made for James Bond 007_4

Sony Miss Moneypenny

Via Sony (1 and 2) and The Telegraph.

Thanks Bornatalebi!

  • Kristo

    Epic ad xD

  • Woohooooo

  • DBS

    Cool ad. Completely unrealistic in what the Z5 camera can do but still cool. Just pity that they showed the Sony camera in the beginning more clearly than the phone itself. And no mention of Xperia at all which is also odd.

  • Meh. The Xperia T James Bond ad was really cool.

  • Xperia Z5 <3 Cool

  • Vjekoslav Andric

    Best phone for best agent :-)

  • Prateek Bhanushali

    I thought it might be the Premium One !!! That suits him better….

  • Kunorishi

    Nice one! 4K phone and Camera!

  • Matt

    Cool and spot on

  • xxZer0

    Should’ve been the Z5 Premium. Still nice though and cool!

  • mike

    Apple, please sell ios to sony!

  • Best phone is Xperia Z2, who agrees?

  • Timel

    Xperia Z5 is Miss Moneypenny phone
    Xperia Z5 Premium is Bond phone

  • shhh

    That would load really slow after that shot in real life she’d be dead twice.

  • Shubham Mutreja

    z5 compact is Q’s phone!

  • Timel

    One Sony!!!

    So proud and glad to see Sony Mobile and Sony Pictures work together closely like this!

    Hopefully Sony Mobile will also work with Sony Music more closely to promote Xperia Z5 Premium, You know may be Xperia Z5 Premium Elvis edition (my father will definitely love it) or Michael Jackson edition or hire Sony Music’s international stars like Beyonce, Justin Timberlake, Taylor Swift to promote Xperia Z5 Premium worldwide

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  • nfs2010

    Perfect way to advertise the high ISO of Z series that other phones with OIS can only dream to match. Good job, Sony

  • Timel


    That’s what I though…
    Xperia Z5 Premium runs iOS9, Goshhh my life complete man

  • BruceLeeRoyJenkins

    And you knows this instantly without the Xperia Z5 even having an in depth review, let alone even being released

  • Ravi

    Z5 Premium chrome one has eye catching look. Love that.

  • Moonlight

    Z3 Dual

  • KzX

    No, I love my icon packs.

  • Sweggity

    the best phone for 2014… no doubt.

  • theskig

    If you want a top phone without spending much that’s the answer.

  • zymo

    Best phone is Nokia 3210, who agrees?

  • theskig

    Think so. I’m trying to find an excuse to switch to a Z5 Premium Dual :)

  • theskig

    There was much better than 3210 in those times…

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  • sri

    can bond takes 4k video beyond 10 min with z5 without getting stopped automatically because of heat?

  • Svnjay

    Btekt can.

  • Svnjay

    No, that’s the Xperia Play.

  • Alex Norris

    Best NOKIA is N82

  • Mehdi prm

    Worst phone in 2013 & 2014 is Xperia Z1 for Worst & shit support.who agrees ?

  • Matt

    The best phone is what you got. In this case yes the z2.

    Even z3 objectively better

  • Ljubomir Ljubo Ruskaji

    Agree with you Subhi Mahfouz :) I have Z2, very, very good phone :)

  • jamie evans

    I think Z5P in CHROME color looks more beautiful. Anyways, I want Sony to trim the huge bezels next time. Then Z6 Premium will be PERFECT for me :)

  • I agree, so I’m fixing my screen that go broken!

  • RealityCheck2015

    s007ny ;)

  • Akand

    Z5 is for MoneyPenny. And Z5 Premium is Mr. Bond. :-D

  • Akand

    I don’t agree. Because USB port and SIM card slot are under one flap. It’s a big design failure and that’s why I returned my Z2 after using 12 days. And came back to Z1 and still I am using Z1.

  • Vinny Conforto

    Z3 Compact is the best for me

  • Vinny Conforto

    yeah the less bezels the better looking

  • akzidenz

    eh well if they did a waterproof part then itd be going against their policy

  • Luís Alberto Pérez

    Exactly. That’s why I upgrade my Z to Z2 ;)

  • Alvin

    Is it just me or the sony logo looks holy big there?

  • Alvin

    Umm… still sticking to z5 :P lol

  • Paul M

    Luckily James Bond never gets wet, never falls in water, otherwise the Z5 would be ruined.

  • All 20 idiots who bought it :D

  • Nice! So that makes at least one guy who will buy this overheating crap by soon-to-be-bankrupt company :D

  • Billy de Fretes

    overheating???? and you just upvote yourself …

  • Azurpha

    You should read the xda forums in regards to the z3?/z4. Also the design is changed and there hasnt been any overheating incidences yet. That assumption is bad…just because its a 810 doesnt mean overheating instantaneously.

  • Azurpha

    Unrealistic maybe, if iso is high enough it can take pictures like that, well probably not exactly like that but it can achieve something similar.

  • Alvin

    Lol good one bro.

  • Oh yes, my bad, 19 idiots… ;)

  • DBS

    It would need to cram the ISO to the max and have a considerable amount of decreased time of shutter speed. And even then it would resemble nothing like that because the lack of OIS would just blur the photo into a undistinguishable mess of lights.
    No they here went into completely unrealistic camera :P

  • DBS

    Bezels are necessary to house the technology inside the phone, you know? The alternative would be for the devices to be fatter or starting to have curved designs etc.

  • Mehdi prm

    Worst phone in 2013 & 2014 is Xperia Z1 for Worst & shit support.who agrees ?

  • Azurpha

    Yeah, i just said its possible with all that. However remember they have their hybird stabilization Thingy that they introduced

  • Alvin

    Not anymore lol

  • Prateek Bhanushali

    Tell me From whr did you come !!! SamShit or iSheep ???

  • Alvin

    Every way you talk about z2’s flaws on flaps, but there’s still a z3 that is even worse on flaps rigidity.

  • DBS

    Oh don’t buy into the hybrid stabilization advertisement. It may work better than the current version but it’s still software stabilization and in these cases, where you need to actually hold the lens still while the shutter is open, there’s absolutely nothing that can replace OIS. It’s really a matter of physics.

  • jamie evans

    I understand that. Still, a striking design like C5 Ultra is necessary to attract more people as well as surprising tech. I just want Sony to succeed in mobile industry. Personally I like this ->

  • PonyShit. I have the Original Z and tab Z.

  • Battal
  • Azurpha

    Not really buying into it. You said the lack of OIS makes it impossible, I’m just trying to say the hybrid stabilization will have an effect(whether its any good we have to wait and see). Just trying to say its possible and not “a undistinguishable mess of lights.”(of course it wouldn’t be at that quality probably because its an ad and its been edited)

  • Coollead

    Japanese sites got north of 16 minutes before they got bored with the test. Apparently didn’t heat up too much either.

  • Svnjay

    Lol, we don’t need a fisher price OS.

  • Ajmal

    You know to predict things. Lol

  • Gary Ohanian

    I’ve been using the Z1 since October 2013. It’s my only phone and still runs fine. Updated to Lollipop. Sony apps are constantly updated too. Camera takes decent to great shots. Great call quality. What else do you want?

    I told myself when I bought it outright that I’ll keep it for 2 years and then upgrade. Now I’m not too sure. Z5 looks fantastic but I’m sire I can keep using the Z1 for longer and give myself more options next year.

  • Alex Norris

    James did not know, that Sony not recommends their smartphones immerse in water …xD

  • daniel kudo

    I think Xperia Z5 is specifically made for Miss Moneypenny and The Bond himself will use the Premium version

  • iia3ezu

    Let’s see if the money spent on product placement generates enough additional sales to cover the cost of product placement.

  • Guest

    Just… don’t feed the troll. As you can see, LG pays the guy to bash Sony 24/7, and drone about OIS, OIS, OIS, like OIS is the cure for cancer or something.

  • Emil Oskarsson

    I don’t really care about the bezels, as long as they are smaller then apples offering I can live with it :)

  • Havent u heard about z5 heating issues already, dont.just write ppl!!!

  • BruceLeeRoyJenkins

    Where? Let’s see the site

  • R u stupid or smthing? Z1 is better than Z2? Arghhhhh

  • Matt

    yep ,apparently he is some kind of a psychic who can predict that the advert is fake and sony basically do nothing. or he is just a troll. or he is just a person that just like to dicking around and say why he wont buy anything and when anyone tries to give a friendly suggestion he says his “opinion is not refutable “.

    i am not trying to convince you to believe on commercial, i mean look at AXE bodyspray commercial.i already did a shot with my z3 in a really dark bar, and compred it to my friend nexus 5 with the so called IOS. z3 is a lot brighter, and the nexus is just dark. YES both shots are a mess, the z3 with ungodly amount of noise. nexus with also noisy picture but a lot darker.

    so yeah. if he wants to talk about physics, its unlikely that a small sensor will do any good in dark lighting without software help. even IOS wont help unless you use 15s++ shutter speed which makes image clean but extremely blurry.

    i mean who can argue with a man who wnats quality but do not what rx100 over otherwise forgettable nokia 808.

  • I-C-E-D

    That’s nice, but it gets rid of the dual speakers Sony phones have.

  • In the Czech republic SONY CENTER is pre-ordes too… with free SBH-70 ;)

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  • That Premium is reserved for the Bond Girl~

  • Z Compact for Money Penny, Z5 for Bond, Z5 Premium for the fabulous Bond Girl, iPhone for Spectre and the rest of the bad guys~

  • Z5 Compact for Money Penny
    Z5 For Bond
    Z5 Premium fore that fabulous Bond Girl~
    IPhone for Spectre and all the bad guys,
    Samsung phones for the pedestrians.
    For Q, He just have a mobile base station instead.

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  • ????

    you see them, but because of that bright display, they also see you.
    i can’t sense the sense there.

  • Akand

    Where did I say Z1 is better than Z2?? Because of design failure I returned Z2 and went back to Z1, I said. That time there was no Z3, Z3+ or Z5. So there was no option without going back to Z1. Z1 wasn’t that bad comparatively. As I was from original Z to Z1, Z1 experience was also good enough for me. Again, Z2 has design failure, but better performing phone than Z1 undoubtedly.
    ***Please don’t humiliate people making yourself fool. Try to improve your language please and learn at least minimum politeness.***
    Thank you.

  • ????

    i wish they could come up with an accessory that will convert the z5 premium into a VIRTUAL REALITY HEADSET. that will be a good way to make use of those excessive pixels. bond will also be able to use it together with sony’s drone and detachable cameras.

    make good use of the wide array of products you have.

  • marcyff2

    true, i think it will fall between the z5 premium and the g4 for this years one. But i still think none of the companies have done a tremendous job with their flagships.

  • fried_egg

    Product placement is not as big a draw as people assume… Sony have issues with getting american carriers to stock it – not too shocking as america is awash with brands and so some have to lose… but as well as bond (remember the T was also in a bond film) sony put Z series phones in other popular shows like “the blacklist” – yet it did not drive demand enough.

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  • Akand

    Everyday you have to open your SIM slot flap, it’s totally ridiculous. Rigidity could be better but flexibility isn’t good on Z2. Keeping bigger flap opened for longer increases probability of accidental break.

  • spwx

    great advertising, feels like this will be a hit.

  • peltruquin

    No is not, My Z1 does the same thing in the darkness. Pretty sure is much better now with the Z5

  • kazper333

    why do u have to open your sim slot everyday? R u a business man who travels everyday and switch sims? Cause I don’t so I won’t be opening nuthin ever only the first time I put in my sim and my 128gb micros sd card (200gb when i can afford it n becomes available)…so I will have plenty of storage with that (sorry Samsung u failed me too many times this month)… i need a phone who can keep up with my life style… and here where I live it rains a lot this season so I don’t need to worry about dropping my phone in water anymore… i’ll be taking the best pictures with no lag and i will have the best looking smartphone anyone has cause I’ll be paying the premium price…

  • alec reser

    Quite the contrary, haven’t heard a peep about heating issues.

  • alden

    show us your source

  • alden

    you seemed to be pulling our legs on this without a source, lol

  • Ben Baranovsky

    I wish my Z5 would come in a box like that. :p

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  • vigneshprince

    z2 design failure? lol! biggest joke! Z2 is the perfect design made by Sony! That’s the only reason I got my Z2 instead of Z3+ or Z3.

  • vigneshprince

    isheep? lol funny! i think of i$hit

  • vigneshprince

    go watch the video that Btekt made

  • vigneshprince

    actually my Z2 just pics up brighter picture in night! but quality is lost! but without flash i will give it a thumbs up!

  • vigneshprince

    yeah my thoughts exactly!

  • Battal

    What’s the point of any image if it’s quality’s lost !?

  • Battal

    Post some if you’re right .

  • Honey, im not humuliating anyone, and im not making myself fool, my language is fine with me and need no improvement, and i have maximum politness, and if u continue talking this way to me ill make sure to teach u politness, belive me, stop adding ur words to my comments and respect urself so others can respect u.

  • Thank u so very much

  • ?????????

    Bond must no swim with Z5!

  • Alvin

    That’s why both are not good on flaps, but still, to me, z3 is still more breakable

  • Akand

    Did I call you or anybody ‘stupid’?
    Even Timel can never say that I called him stupid. Someone may have different thought and it doesn’t mean he is stupid. Can you explain why you called me stupid? Did I say anything that shows my stupidity?
    You called me stupid but I didn’t become as aggressive as you became when I asked you to be more polite with your language. If my soft protective words still hurt you, I am asking you for forgiveness. Thank you.

  • Akand

    It’s not a joke, man. USB port and SIM slot are under one flap which is obviously a design failure. Rather than Z2 is an awesome device. To be more clear, please read my other comments.

  • Akand

    I didn’t say I have to open SIM slot everyday. I said I have to open SIM slot FLAP / cover everyday. Read again please.

  • Akand

    I didn’t use Z3 that’s I have no idea about it. Z3 compact has the same design failure. I think Sony willingly did it in order to make magnetic charge popular.

  • Joshua

    Sony Z5 is now available online for a huge discount only at

  • vigneshprince

    whats wrong in that flap design?? what happened ?

  • vigneshprince

    you can able to see things in dark na

  • Z3+ FTW, Z5 even more!

    Why would you need to keep accessing your micrSD/SIM card frequently? That’s a misuse of a phone. You are doing something wrong, or the phone is just not what you need.

    I’ve started from the very first Z all the way to Z3+ now. No issues or concerns.

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