Now this is how you sell the Xperia Z at retail

The Czechs know how to launch the Sony Xperia Z. The T-Mobile CZ store in Prague marketed the handset with a swimsuit model in a specially built shower inside the store. As you can tell from the pictures, the promotion drew quite a crowd.

We imagine most came to marvel at the water resistant qualities of the Xperia Z rather than ogling at the model. To avoid being accused of sexism, a male model was also present. He can’t have been around for very long though judging by the high proportion of men in the crowd.

The ladies were catered for too!

Via Xperia.cz.