Sony Mobile’s new ‘Made of Imagination’ ad goes live early

by XB on 22nd March 2012

in Videos


A few days ago we brought you news that Sony Mobile was to launch a new global campaign spanning print and TV entitled ‘Made of Imagination’. The first episode of this advert was due to go live this Saturday 24 March, however Sony gave TechCrunch the exclusive and the video is here for all to see.

Sony asked a bunch of kids how they thought smartphones worked (see the previous teaser video for more on this) and one kid’s ideas were put into production. The result is a very cute stop-motion video directed by Wes Anderson who also directed the stop-motion flick Fantastic Mr Fox. See the video below.

Via TechCrunch.

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