JDI announces 5-inch FHD WhiteMagic display; coming soon to a high-end Xperia?

by XB on 12th October 2013

in News


JDI WhiteMagicThe Sony Xperia P sits unique amongst the Xperia range as being the only phone to utilise a WhiteMagic display. As a quick recap, WhiteMagic adds a white sub pixel to the traditional RGB (red, green and blue) layout. This four sub-pixel display (RGBW), combined with advanced algorithms, results in a display that is twice as bright using the “outdoor mode” and up to twice as power efficient using the “indoor mode” over traditional LCDs.

Well there may be another Sony Xperia on the horizon using WhiteMagic as Japan Display Inc (JDI) has confirmed that it will start to mass produce a 5-inch 1080p TFT LCD WhiteMagic module. This display has a pixel density of 446 PPI and contrast ratio of 1000: 1. The display will be exhibited at the FPD International tradeshow taking place in Pacifico Yokohama, Japan during 23-25 October 2013.

Thanks adsada and Domino!

  • bubu

    Good to know that…

  • bubu

    Good to know that…

  • Assa7in King

    Well thats great ! but i am afraid they still gonna find a way to fuck this DISPLAY up…

  • santhosh

    Sony please dont use TFT LCD. Go for IPS display…..

  • Amir

    totally agree. LG G2 hands down got overall the best mobile display. no match. sony, can we expect you to implement a display that is at least as good as g2’s IPS or htc one LCD3??? i’m afraid that the Z1 successor is going to have similar display.

  • Amir

    sony, can you for ONCE implement a display with RAW QUALITY that is free of gimmicks? the Z1 display with all it’s bells and whistles (triluminos) is overall the worst flagship screen. give a display not only with good colors but with good viewing angles and one without backlit/color leaks and save your gimmicks to yourself. thank you. *cough* IPS. for once stop cutting corners on the display.

  • [csizor

    My best friend has the Xperia P and it has a damn great screen. My L is also great but P looks simply awesome. That screen combined with gorilla glass would be totally great. Come on SONY, I trust on you.

  • Makiz

    LCD is the type of technology.
    IPS is the type of panel being used in the LCD screen.
    Every LCD in our modern world is TFT too, IPS or not.

  • Makiz

    I’m afraid the same too since they didn’t listen all the complains about Z… if it had a better display it could sell much more because all the major tech sites blamed it for it’s poor display (viewing angles and contrast) :(

  • Daniel Twj

    i duno about Z1 or Z but my Z ultra display is awesome… on par or even better then ONE

  • Makozak

    Actualy, TFT LCD are used because it is the best type of screens for the waterproof smartphones.

    So basicly, if you want IPS display, you don’t want IP 56
    if you want waterproof smartphones, you don’t want IPS Display
    You have to choose

  • SCH

    Xperia P has poor black levels because of white magic. Not only that it has a strange pattern in the shape of diagonal lines at slight angles. My other phones are almost as bright outdoors without the colors turning green or yellow. The drawbacks of having an extra bright screen isn’t worth it.

  • Mac

    well I wasn’t aware of that :O, why is it only the P having it and only P had multi led in illumination bar. the xperia S should have been the one with that.

  • Amir

    gimmicks my friend, gimmicks.

  • Amir

    then DITCH the waterproof. god damn! i promise i won’t urinate on my phone! just give me a damn good IPS display! can you do that sony?

  • Makozak

    Haha i do prefer the waterproof option over the IPS display because there is a difference between TFT and IPS, but not that much, you can still have good images and the X Reality display gives awesome colors …
    While the waterproof option is really a big difference, it’s not an ” urinate ” thing, it’s just cool to take picture in the pool. it really raise the fun in a smartphone

  • ngt_sonydev

    Sony mobile line up 2014.

    WhiteMagicTM (LTPS)

    This is next gen WhiteMagicTM, viewing angels, brightness (840cd/m2) , and contrast (1000 : 1) will be significantly improved without compromising black levels. also to expect great improvements in battery efficiency due to low power consumption.This technology is to be applied to mobile devices up to 5 inches in size.

    Pixel EyesTM (T- ips)

    also can be applied to 5 inch display, but implements stylus and high touch sensitivity.

    Viewing angle> 160 degrees (CR > 100 : 1?

    brightness: 450cd/m2

    Contrast ratio1000 : 1

    Expect WhiteMagicTM (LTPS) to be utilized in the q1 flagship, and Pixel EyesTM (T- ips) to be in q4 flagship from sony, while larger displays are being developed to fit 6 ~ 8 inch for both WhiteMagicTM and Pixel EyesTM.

    Sony will also be show casing xperia z2 with whitemagic and z1-s both in final stages of dev.

  • Audre’

    only OLED technology from Sony… have had enough of LCD.

  • skrug

    IPS is TFT
    TN is TFT

    OLED is also TFT

    etc. so…. Nothing in the article hints at what type of screen it’s using.

  • skrug

    IPS is TFT tech

  • sony i beg of you make a oled with triluminos and you’re technical expertise i am sure you could eleminate the cons of an oled being overdone colors

    infact i don’t care just give me an oled

  • cherry

    viewing angles again? oh common. why would i want anybody in the bus to read my messages? i dont watch movie on my tablet & phone anyway.

  • Gitarooman

    Z1 display is the best in the market IF you win the screen lottery hehehehe

  • jangaleon

    The xperia p has great viewing angles too. And I do believe the xperia p still has the brightest screen on any smartphone right now.

  • jangaleon

    The xperia p has great viewing angles.

  • TjaldidTjaldid

    don’t forget the loudspeaker

  • Knightpt

    An extra white subpixel seems great for extra brightness, but i’m quite suspicious of the “lower power consumption” part… after all, it’s an extra subpixel for 1920×1080 pixels…

    Also, will be quite dificult to produce really good blacks with that extra white sub-pixel.

    Don’t want to be a naysayer but quite frankly current displays are already wayyyy too bright in maximum brightness and both Z and Z1 even in bright sunlight are quite OK. Investing in this tech seems a little pointless where other areas could be improved that need it much more like viewing angles and better contrast and color saturation.

    But whatever, what do I know…

  • zai

    i don’t need a very wide viewing angle screen…
    something similar like Z1… around 45 degreez will do to reserve some privacy…
    BUT i would like to have very wide colour range…
    ** sony claimz trilluminate display has very wide colour range but actual fact it is not.. =(

  • xperian

    dont forget the 1200 mAh battery

  • 3rdflyleaf

    How about “Sony, stop using NON-OLEOPHOBIC screen glass.” The scratch resistant feature is useless. Seriously.

  • Dark Moyan

    Well Z Ultra Got one of the Best Screen in the market :)

  • xperiafan324

    There is NO display lottery! Just some trolls over at xda sadly. The only issues were with calibration. That said, all panels in Z1 are, regrettably, e-IPS like the Z, not AH-IPS like the Z Ultra. However, the mini seems to use the same screen tech as the Ultra, so that’s a good sign.

  • xperiafan324

    If the whitemagic panels use proper IPS, then I’m all for it. However I do wonder how Triluminos would work with WhiteMagic.
    Currently the triluminos tech consists of Blue LEDs/QDs as a backlight, then a
    layer of Quantum Dots, that absorb the blue photons, and emit pure red
    and green photons, thus giving true RGB backlight. This improves color
    gamut because traditionally, subpixels are RGB.But with that
    added White subpixel, one has to wonder if the RGB backlight would work
    as well for that. Sure, the white subpixels can be lit by white light
    produced by mixing the RGB backlight, but wouldn’t that defeat the
    purpose of triluminos? i.e. To not use WHITE backlight for the pixels?

  • xperiafan324

    Do you have proof that the Z Ultra and Z1 screen protectors are non-oleophobic?

    The oleophobic “coating” is merely a thin screen protector ala the shatter proof film, and I think I remember reading that the Ultra’s shatterproof film was oleophobic aswell.

  • xperiafan324

    The screen type has NO impact on water resistance. Heck, Sony may make an OLED (which itself is highly susceptible to water damage) Z flagship somewhere down the line (probably 2015 spring), and it most likely would be waterproof.
    The reason for that is that the actual screen is NOT what you’re touching, ever. There is a fairly thick (relatively) layer of glass on top, aka Gorilla Glass/ Dragontrail Glass/ tempered glass/any-other-layer-even-plastic-and-not-really-glass. The glass is there to not only protect the screen, but also for the reason that without an added glass sheet on top, there would be no feasible way to integrate the touch sensor, since that is how touch input works, there is an added glass layer (these days, the glass is optically laminated i.e. there isn’t an airgap between the screen and the glass, and the sensor is “in-cell”) with the help of which, the touch sensor is integrated.

    And though others have said it, I’ll repeat it, since thanks to the abundance of ill-informed trolls running the mobile tech sites, this has become quite a common misinformation : IPS/TN/VA are all TFT displays. TFT stands for “thin film transistors”, it is a way of driving (providing electricity) the pixels. Other methods were directly applied voltages to the pixels, but that was practically impossible for higher-resolution/higher density panels (since you can’t realistically hook up +/- electrodes to all the pixels). The transistors in the thin film layer act as switches to turn the individual pixels on/off and they also determine the voltage/current given to the pixels (which determines color produced by the mixture of the RGB subpixels).

    And lastly, some food for thought, current TFTs (the layer, not the panels) are made from silicon (like all other electronics) but these are reaching their limits in terms of scalability as well as power efficiency. That’s why the industry is planning the shift to IGZO (Indium-Galium-Zinc-Oxide) TFTs, which are smaller and more power efficient, enabling higher pixel density as well as better battery life.

    Source : Google, and some common sense ;)

  • xperiafan324

    To my eyes, the Z Ultra has the BEST screen on any mobile device. Nothing else comes close imho. What makes the Z ultra screen beat the One, is definitely the triluminos backlight which increases color gamut to such delicious levels. There was a comparison between the two a while back, if I’m not mistaken, it was this very blog too.

  • xperiafan324

    OLEDs can’t have Triluminos, triluminos is backlighting tech, and OLEDs don’t have backlights. The overdone colors are actually mainly on Samsung made mobile OLEDs, I think they leave it that way on purpose because most people think it looks “punchy”. Personally, I see that OLED has only one glaring flaw and that’s the piss-poor brightness of the displays compared to LCDs, especially IPS. JDI’s RGBW OLEDs could fix that easily. That’s why I’m hoping that Sony uses those in its Xperia line-up, who knows, maybe the Fall Xperia would use it, since those panels are supposed to enter mass production by the end of this year (if I’m not mistaken).

  • xperiafan324

    Actual fact is that it is, it’s upto 50% wider than a similar panel with standard white backlight. Look at the Z Ultra, or better yet, look at their triluminos TVs. Quantum Dots are no gimmick, Sony’s just the first to move to them for backlighting, all the others will follow eventually.

  • xperiafan324

    The extra white subpixels provide twice as much brightness OR roughly half the power consumption. The way it works is that the white subpixel is used for all the white parts of an image, and that means it takes considerably less power to achieve the same white level (One subpixel instead of a mixture of 3). The increase in brightness comes from using all 4 subpixels to produce white color.

    And that’s why Sony invests in WhiteMagic, it’s not really about having 840 cd/m2 brightness, it’s about halving the power consumption of the display in daily usage. Thereby extending the on-screen battery life of the phone, allowing Sony to chuck in a thinner battery to provide the same battery life, and make the phone thinner.

  • Daniel Twj

    But…The camera..lolx….even my Arc S is better…
    Anyway, good phone overall

  • 3rdflyleaf

    You clearly didn’t understand me. I never said that anti-shatter film is non oleophobic coated.

    “Let’s cover the SCRATCH RESISTANT non oleophobic screen glass with NOT scratch resistant anti shatter film. ”
    -Sony’s logic

    P.S I love Sony

  • Amir

    i don’t like OLED cause the colors are not accurate, etc, but it still better then what sony is using right now for the Z1, so OLED is better then nothing. best overall is a good IPS screen.

  • Amir

    speak for yourself. i’d choose a good IPS screen over waterproof any day of the week. “urinate” was in humor sense, obviously. X-reality, another gimmick, no thanks.

  • Amir

    totally agree. the glass itself needs to be scratch resistance, shatter proof and with oleophobic coating – like any other smartphone glass. sony must not make the film mandatory a thing, but optional.

  • Amir

    thanks for the nice post. if what you say is right, then sony is going to implement IPS display (pixel eyes) only in the 2014 Q4 flagship. too bad, cause i was expecting it to be implemented in the next flagship, but at least it’s nice to know that sony is going that way.

  • sonys2

    I have the Xperia S and I compared it to my friend’s Xperia P. You can clearly see a difference, Xperia P’s display kicks Xperia S’ ass. The whites were… whiter, the screen was brighter and the colors were more saturated.

  • Alex Klitbøl Karlsson

    Meh… Tbh I have mainly preferred Sony displays. They seem more natural, whereas HTC, as an example, blows colour out of proportion. Sony’s displays just seem more realistic. Besides… Who the fuck notices the viewing angle?!
    Viewing angles on my Z wasn’t the best, but on my Z1 I can tilt it around as much as I want without any issues. All that happens is I get reflections from surroundings.

  • Feanor

    My Xperia P has rather good contrast levels and much better viewing angles than any recent Xperia (apart from the Z Ultra). The brightness is also unbeatable. The only problem with White Magic is that the colours are a bit untrue (albeit attractive because they are on the warm side, which makes the display the opposite from cartoonish cold colours of Samsung AMOLEDs).
    I’m curious to see how this 5″ White Magic display would look on a future Xperia. However I would really finally play it safe and put an IPS display like the one on the iPhone. Let’s face it, the colour acuracy, the viewing angles and the low reflectance of the iPhone screen really stands out. The Z Ultra display is also nearly as good, so Sony doesn’t even have to go too far. Please Sony give us finally a flagship smartphone with a decent display!

  • Ghayyath El Masri

    yaaaay whitemagic is back!

  • Feanor

    I can’t read this argument any longer!!! Bad viewing angles don’t safeguard your privacy, they just make the screen look cheap! Even on a screen with bad viewing angles, the text is perfectly legible, only contrast and colours degrade, not visibility! Most of us in this blog like Sony but let’s not find excuses for their inability to finally put a decent screen at their flagships! I think that Sony should finally become aware of the fact that they need to provide with best of the crop screens at least for their flagships. It’s the only aspect they are still visibly behind competition and as this is Sony we are talking about, it makes the whole issue even more ridiculous.

  • xperiafan324

    A) The glass itself is scratch resistant, Sony uses Dragontrail and Gorilla Glass.
    B) The only method of shatterproofing glass is to apply a shatterproof film, its purpose is not to make the glass any more durable (though it does enhance durability somewhat), its purpose is to keep the shattered pieces in a single piece, sort of like a pre-emptive band-aid. That’s how shatterproofing has worked for decades in the automotive industry, Sony’s just the first company to care for user safety enough to put it on its phones.
    C) The shatter-proof film is not designed to be removed, heck, it’s a very delicate process to properly remove it. So if Sony did apply oleophobic coating on the phone screen itself, then chances are, when you do take off the screen protector, the bonding adhesive between the film and the screen would tear away the oleophobic coating, thereby rendering the coating pretty much useless because in such a case, oleophobicity of the screen would be uneven at best, and non-existent at worst.

    I’m not trying to defend Sony, heck I’m actually a lot more pissed at them not putting in the AH-IPS screen in the Z1 than a lot of other folks here. But Redundant steps in the manufacturing process like oleophobic coating on the glass when they’re gonna slap a shatterproof film on top anyway will just make Quality Control that much harder (an area where Sony still needs to improve, especially for the launch batches).

  • xperiafan324

    We all love Sony, that’s why we care enough to point out flaws in their devices, because we all expect Sony devices to be flawless.

    Sony really should make the anti-shatter film a lot more scratch resistant, but imho, it was a good decision to cover the glass with it. Most people don’t realize it, but Gorilla and Dragontrail Glass scratch very easily with sand (silica) and table salt just to name a few, there are plenty of household things that tend to be harder than tempered glass, so added protection (so that the glass underneath is safe) is almost a must for anyone who plans on keeping his/her phone for more than a year.

    The more pressing issue would be to urge Sony to put much more scratch resistant, oleophobic antishatter films. Since the antishatter part is pretty important from a user safety standpoint. If the film is already oleophobic (simple enough test really, drop some oil droplets on the screen, and if it forms little round beads, then the film is oleophobic, if it forms a puddle, it’s not), then all that is needed is for Sony, imho, is to improve the scratch resistance of the antishatter film itsef.

  • xperiafan324

    :D Sony intended it more as a mini-tablet that you could make calls with, but they probably weren’t brazen enough to market it like that. I really like it though, in huge part to that beautiful beautiful screen. And with the new power cover with the included stylus and 3000 mAh external battery embedded in it, it makes me want it even more.

  • 3rdflyleaf

    A) The glass being scratch-resistant is useless with that Anti-shatter film.
    B) If the screen glass cracked or broke, it broke, even if it didn’t shatter. The point is, it’s still broken.
    C) We have to apply another screen protector on top of the film because the film is not scratch- resistant. So why Sony advertise their devices as Scratch resistant if they don’t want you to remove the film, because of the screen glass being Non-oleophobic?

  • 3rdflyleaf

    If one wants to protect their device’s screen glass they will buy protector and not forced to have one (which also needs to be protected :D).

    How about those who wants to go naked.? If you don’t put screen protector on top of film, the film will easily be scratched, but it’s not meant to be removed so now what??

  • Amir

    conclutions:
    a) don’t make the phone shatterproof – its disadvantage are greater then it’s advantages because a real meaningful protection against shattering, etc. will always be a case that protects the screen and the back which a film will never give. people prefer to feel the glass itself and not a film and when it gets scratched its even more noticeable, the added layer may affect the display quality. if you want a film for added protection you can always put it on your own. having a phone without a case is not a good idea in ANY WAY – this makes the film a really unattractive solution.
    b) as said and meant, make the glass itself not only scratch resistance like now, but also with oleophobic coating and the sony logo engraved on the glass itself – not on the film which makes it look cheap.

  • Amir

    yeah, makes no sense. read my conclutions above your replay.

  • Amir

    disagree. in the way that sony make their screen and film they are FORCING consumers to use the phone with that shatter film. read my conclusions above. you can ALWAYS attach a film on your screen if you want to, but sony should not force consumers to use the phone with the film by the way they design the phone and film.

  • josesl16

    So now you get the disadvantage of an easily scratched shatterproof film because you don’t want to apply a screen protector on top of the film, of course, what else can it be?

  • josesl16

    Can I ask for the source?

  • josesl16

    *1305

  • Michael Hofmann

    Use IGZO TFT and we’re on to a winner

  • josesl16

    Well, I don’t know about the black level, but I don’t notice about the strange pattern at all? The screen looks fine from almost all angles, except extreme diagonal angles that slightly darkens the screen, but that doesn’t really matter anyway. And really, what other phones even come close as the P in brightness?(except maybe Nokia 701 which is pretty close) But yeah, the colors turn greenish yellow and gets washed-out on maximum brightness, but the whitemagic is used to save the battery anyways(and the battery life still sucked…).

  • josesl16

    You probably meant U which had the multi-colored illumination bar. The P and S only had white color both.

  • Amir

    sorry, your conception is flawed. you can expect a true protection ONLY if you put a case that protects the front and the back. otherwise you are delusional. the film is a cheap unattractive and unreliable solution. the shatterproof doesn’t worth the effort cause of the reasons i wrote above in my “conclusion” post.

  • Anukul

    it better be ips too

  • Babylonbwoy

    Who knows what kind of glass are used in Z1 ?
    When I asked these idiots replied “tempered glass” !
    I know that, I want to know if it is gorilla dragontail or anything else.

    I think that we should pressure them to not put the fucking anti shatter bullshit, if the glass is strong enough no need to put an antishatter, if my screen is broke I don’t give a damn if it is shattered all over or not, when it s broke, then it’s broke!

  • Babylonbwoy

    “That’s how shatterproofing has worked for decades in the automotive industry”

    Maybe but in automobile you don’t have touch screen feeling, and if you put a spigne glas.t you will ends with two layers on your mobile, this is a dumb move by sony, they should innovate in this area. No More Anti Shatter, it’s like a condom it’s alway better without it, not safe but better!

    Edit : a good solution would be to make the anti shatter scratch proof at least, I hate to see my 700€ screen scratched all over…

  • Babylonbwoy

    shit, I said the same before reading your comment!

  • Babylonbwoy

    after the 20mpx camera I’m sure screen will be the next thing they’ll work on for next flagship, I take the bet!

  • i agree i am sick of people bringing up piracy for bad vieweing angles i can read text from any direction it just looks bad

  • Babylonbwoy

    piracy or privacy ?

  • Amir

    Amen. NO MORE FILM, PLEASE SONY.

  • Babylonbwoy

    Especially when there is better solution out there like Spigen Glas.t which is unscratchable! Why not working with them to find a good compromise.

  • af654

    5 inch = too large

  • oh woops privacy

  • Amir

    let’s shout, NO FILM, NO FILM, NO FILM. :-)

  • Amir

    spigen with vaja cases are the best companies for smartphone cases. interesting idea. everything is better then a mandatory film on the screen. best option imo is the buy ultrathine leather case that protects the front and back and also looks beautiful. look at vajacases.com TRULY AMAZING cases.

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  • 3rdflyleaf

    Shatter film as optional is not possible, I think. By the look of it, it looks like it would need an expert to apply it.

  • Amir

    ok, so as i wrote, ditch the shatterproof film. NO FILM. 99.9999999% of phones comes without a film. they are not wrong. sony needs to differentiate themselves in other things.

  • Vrij

    Does not matter. It needs a 3000mah pack if it has to last through a complete day. Unfortunately, it does not.

    So Sony really needs to work on power efficiency for whitemagic devices.

  • Mac

    Oh my bad, yea but still the XS should have been the one with those things.

  • MAG KEE

    OLED plzzzzzzzzzzzzz!

  • Vicki

    but I’m ok with that if bezels are not too huge as well.

  • i know triluminos is a backlighting tech but they can still use the name

  • Despite all the moans from people about the Z1 (people who probably don’t have a Z1), I have to say that I have been hugely impressed with the readability in daylight compared to the Z. Sure, any new screen that’s better still (and hopefully more power efficient) is a bonus, but I wouldn’t hold off buying a phone to wait.

  • shanefalco

    whitemagic that sony have used in xperia P is a lcd tn display (good brightness but poor view angle and poor deep black)…next whitemagic is a lcd ips or tn ??? i hope ips!!! triluminos is a good tecnology if you use ips panel (zUltra and z1F) but if you use a lcd tn (z1) panel is horrible. Triluminos is only the backlight (or retro-illumination)!

  • HardyHarHar

    Well I didn’t read any word about triluminous in this article.. Perhaps they would just ditch triluminous for this.

  • HardyHarHar

    Uhuh… So viewing angles is alot more important than daylight viewability huh? It’s like saying you prefer having a phone that doesn’t have a clear display when looking at it under sunlight than having a phone not viewable when you’re looking at it on a odd angle.

    Well let me quote someone from the phone industry…

    “You’re holding the phone the wrong way”

    ~Steve Jobs

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  • Sonycon

    “Triluminous Display” trade mark belongs to Sony , not JDI…and it is just about backlight , it can be applied to any type of LCD panel (TN,VA,IPS)

  • Sonycon

    The final result is still white light , just better than other cheap white LEDs.

  • Sonycon

    LTPS is better (more efficient) than IGZO….Compared with a-Si TFT and LTPS TFT , IGZO is in the middle.

  • Amir

    you completely missed the points. people never complained about sunlight readability, in fact, the Z1 is one of the best displays in daylight.
    the main people complains about the Z1 are (SONY DEVS, READ THIS PLEASE):
    1) poor display viewing angles, backlit leaks and yellow tints
    2) noises in camera photos when shooting not in ideal light (software update hopefully will reduce the noises?)
    3) battery is too weak in web browsing and when watching videos
    4) shatter film needs to go – we don’t want any film on the glass as in any other phone
    5) loudspeaker is too weak

    that’s about it.

  • Maki

    6) too huge bezels

  • Amir

    yeah, i forgot about that, i’ll edit my post.

  • Berg

    You think the devs choose the display panel? T_T

  • Jobs

    5 out of 6 of those things are hardware related. How would the developers do anything about that?

  • xperiafan324

    lol at your condom analogy, I’d rather have a little less omph and no stds than to get herpes. ;-)

    Imho, The solution here is not to have Sony remove the shatterproof film, because it isn’t as easy as applying a screen protector (nor is it that easy to take off), but to make it properly scratch resistant and oleophobic. There’s no reason to let go of a good idea when the flaws are easily fixable.

  • xperiafan324

    Tell me this, if the shatterproof film is itself scratch resistant (there are many screen protectors that are perfectly scratch resistant, as much as tempered glass), and is also oleophobic, would you even care to remove it? On a mere inspection, 9 out of 10 people won’t even know it’s there.
    I don’t understand why you guys want Sony to REMOVE a layer of protection, instead of removing the drawbacks of said protection. I’d much rather have a scratch resistant, oleophobic, shatterproof film on top, then just oleophobic coating (which wears out by the way) on bare tempered glass.
    Having the Sony logo in the film is a subjective thing, because some people find a completely blank front more attractive, so that’s an option for the more adventurous type.
    Shatterproof films are much harder to put on and take off, then oleophobic coating, all it takes is one of those consumer oriented kits, and you can apply or reapply (because eventually everyone needs to, since it wears off with use) in a couple of minutes, let it dry and bond for about 8 hours, and you’re done.

  • xperiafan324

    Sony Mobile Display is a PART of JDI.
    JDI = Sony Mobile Display + Hitachi Mobile Display + Toshiba Mobile Display

    They pool resources and breakthroughs, e.g. the Z Ultra screen is made by JDI, as is the Tablet Z screen.

  • I don’t have a problem with the viewing angles, and I can still read the display at quite wide angles (angles that I wouldn’t ever hold the phone at anyway). Yes, the colours shift a bit – but that’s not the end of the world.

    When viewed straight on, the screen is bright and has incredible contrast – more akin to OLED than LCD.

    I’ve never heard about backlight leaks, so that’s a new one on me – so I’ll hold off comment on that as you may be right, but it can’t be a major issue as every complaint is always about viewing angles.

    And yellow tints – I think many people have concluded that some screens are calibrated such that the colour temperature is a bit yellow in tint. Without a menu option to adjust, many people are returning phone after phone because they think it’s a fault. The tint is just that, a tint. No doubt correctable in a future update (and not to be confused with the yellow ‘tint’ on some phones where the glue needed to properly dry/set). There’s already an app you can download that will fix the problem, to at least confirm the screen is not at fault.

    As for the other comments about camera noise or the battery or the… well, I fail to see what this has to do with Sony potentially using a new display. This post was about whitemagic display technology – not a way for people to rant about their opinion of the failings of the phone.

  • Rob

    It’s not the same technology in the TV’s as it is in the phones. The only thing they have in common is the branding.

  • josesl16

    Umm…. flawed conception? Did you mean me? If yes, then your post doesn’t make sense at all o.o

  • josesl16

    Nah, 2000 mAh would be enough for a whole day of moderate use, I think, especially considering that you are an average user at all, which is what this phone is supposed to be targeted for in the first place.

  • josesl16

    Yeah, Sony probably thought it’s to differentiate the phone or something, but the users of Xperia U won’t really care at all…(well, although it can still be used to be eye-catching)

  • Rob

    Doesn’t Xperia P have like 1200mAh battery? I remember it was something tiny compared to the competition at the time.

  • Mike

    I wish if they can make an IGZO IPS Triluminos Display with WhiteMagic and X-Reality Engine. This concept is possible because each technique improves a different part.

  • Amir

    good for you that you are satisfied, other people are not. simple as that. not all discussions must be exactly on topic.

  • Amir

    i will add designers*

  • Amir

    then i misunderstood you i guess.

  • Amir

    i think that you misunderstood me. i don’t want any film on the glass for the reason i wrote and it doesn’t give meaningful protection anyway. all i want is all the bells and whistles on the glass itself and consumers that wants a film will apply it on their own and consumers that wants to get a real protection with buy a case, simple as that. freedom of choice. :-)
    about that logo, again, what i meant is either engrave it on the glass itself or don’t engrave it at all in the front (like iphone). this way it won’t make it look cheap, simple as that.

  • DeLorean75

    I have owned an Xperia P. The colours didn’t impress me. My Xperia ZR is far better, even outdoors, and before you bust my balls: I’m not saying ZR is the best there is. The Super LCD 3 from HTC is still the best and most natural screen. You may disagree, but respect my opinion.

  • Amir

    htc one, g2, iphone 5s – overall the best displays on the market, and what’s common to all of them? guess what? they all use high quality IPS display!

  • xperiafan324

    Here’s how I see our conversation :

    You (and many others) want Sony to remove the shatterproof film because
    A) It gets scratched easily
    B) It means that you aren’t touching the glass
    C) It only keeps the screen together, and not actually prevent shattering
    D) Sony puts logo in the film, and not underneath the glass, or etched or otherwise printed onto the glass
    E) You have a psychological fear that the shatterproof film affects the screen quality.
    F) You think the glass is strong enough

    I want Sony to keep the shatterproof film but make it

    A) scratchproof
    B) Oleophobic, because when you want oleophobic glass, what you’re actually feeling is the oleophobic coating and not the glass – which without said coating feels tacky and has a lot more friction against your finger.

    I want Sony to keep the shatterproof film (when it is scratchproof and oleophobic) because

    C) I see having the shattered glass together, a very important safety feature, not only does it prevent users getting hurt (either by using the broken glass, or by having the glass break on them, say, you hit someone really hard on the head with your phone screen ;) ) but it also keeps the phone safe, by making sure that the cracked pieces don’t move AT ALL. You are REALLY downplaying the importance of shatterproofing, if God forbid, my phone screen glass does break, the last thing I want is for it to ruin the rest of my phone.
    D) Putting the logo on the film does not at all seem ‘cheap’ to me. It means for the more adventurous type, they can debrand the device front. And if the shatterproof film is scratchproof and oleophobic, most of us won’t even know it’s there, ergo we won’t remove it, ergo we won’t lose the logo.
    E) Many people have removed the shatterproof film, and NO ONE has ever said that the screen quality improved, so it’s nothing more than baseless worry.
    F) The glass itself is NOT strong enough, it is easily scratched by table salt and sand. I for one, don’t want my phone to look like shit after a day at the beach.

    Now please don’t just say that I misunderstood you, because that gives me the impression that you didn’t give any thought to my post and you assumed that I did the same.

  • Sonycon

    “Japan display” is not an alliance , it is an independent company which means there is no more “Sony mobile display / TMD / HMD”, they are now one company and Sony/Toshiba/Hitachi has little or no control over JDI as each of them only holds about 10% share of JDI.

  • Amir

    i understand what you are saying but my solution doesn’t need to contradict your wants/needs:
    “You (and many others) want Sony to remove the shatterproof film…”

    a) yes
    b) yes
    c) yes
    d) film got nothing to do with this, whether a consumer puts on or not the logo needs to be printed in front on the glass itself or not at all – that way you either got the logo in front or not, regardless if you have the film on or not – creates more visual unity and premium look and consumer familiarity with the device and if the print wears off over time then fine, it shows the device is used. nobody complains about the apple logo wearing off.
    e) it can affect screen quality because it will get dirt that will stick to it over time even if you clean the film and scratched easily more then a glass would get scratches and dirts, like with any film.
    f) no, i don’t think that the glass is strong enough, i will have to use a case that protects the front to actually protect it – and this is right for all to do IF they want meaningful protection, there are great ultra thin cases out there, best companies on the market: spigen and vaja cases. another example, i have my iphone 3gs for at least 4 years and its BARELY scratched! why it that? it’s always inside a case. even when my hands got a bit dirty i don’t remember even one time that they got scratched by salt or sand and i always swipe my hand on a towel before i touch the screen – easy.
    again, nobody will prevent you or any other user to put a film on if you want.
    about oleophobic – it came with the glass on my 3gs and i don’t remember i experienced touch from being smooth. it wears off over time anyway.
    about shatterproof – again, you can always put a shatter film if you want to and afraid the glass will explode on yourself for some reason. i never shattered my touch phones.
    another problem with the film – if it wears off and you need to replace it – its a pain in the ass to do so or you have to go to the store to replace it – unnecessary hassle for me.
    my solution and your solution are not perfect, but i think that mine gives more freedom of choice.

  • xperiafan324

    I’m sorry, I don’t find your solution appealing at ALL.

    Having
    the logo printed on the glass with no shatterproof film on top means
    that it’ll wear off. You might be fine with a premium device looking
    ‘used’. But imho, if a device looks ‘used’ after 1 or 2 years of proper
    use (proper as in not rough, but use with appropriate care), then it is
    not a durable design, it is not a good build, and imo it is most
    certainly not a device worthy of bearing the SONY logo.

    Having
    the logo printed underneath the shatterproof film has the advantage of
    keeping the printed look of the logo, which looks sexier than an
    embedded one, but also of keeping it permanent i.e. invulnerable to wear
    off, since you don’t actually touch it. Again the shatterproof film
    isn’t designed to be removed, so what SONY NEEDS to do is make the film
    itself scratchproof and oleophobic.

    Screen quality is not
    affected by dirt, because not only are these films usually dust
    repelling, but they’re also less likely to have dirt and grime stuck on
    them than a slab of tempered glass, glass tends to have a more rough
    microscopic structure than a plastic film, which lends to the former’s
    ability of gathering more impurities over time.
    So saying that the
    shatterproof film is more susceptible to having dirt or grime stuck on
    it, or between it and the glass (which is not actually possible, because
    the gap is filled with a bonding adhesive) is not only a moot point,
    but also baseless (respectfully of course).

    I whole-heartedly
    agree that cases are the ultimate form of protection for portable
    devices, but they’re also the ugliest things you could attach to your
    device. I ALWAYS use either carrying cases/pouches or slip-covers for
    phones, because I LOATHE slapping on an ugly plastic or leather case on a
    beautiful, elegant device. If You don’t even feel the premium materials
    that you paid $700 for, and all you’re actually touching is cheap
    plastic or ugly leather, then what’s the point of buying such an
    expensive device?

    You don’t have to remember, heck, you don’t
    even have to notice scratches caused by silica or NaCl, but the fact of
    the matter is that Gorilla glass and Dragontrail are softer than both of
    those, and hence can easily be scratched by them. It is a scientific
    fact, not an opinionated one.

    It is not about exploding glass, it
    is about protecting both the user and the phone from any further harm.
    Why you’d let go of added safety is beyond me.

    I have never heard
    of ANYONE whose film has worn off, yes many get tired of the scratches
    and remove them, but the film doesn’t wear off ala oleophobic coating.

    Also,
    applying a new shatterproof film is a lot harder than applying
    oleophobic coating, or printing a silver SONY logo on the glass. If you
    want to do either of the latter then ‘Nobody will prevent you or any
    other user’. ;-)

    Giving “freedom of choice” isn’t what Sony
    Xperias are about. They are about providing top-of-the-line experience
    to ALL users equally, without any discrimination. You have to agree that
    the VAST majority of mobile users are, quite frankly, careless. They
    never put on screen protectors, let alone hard to put on shatterproof
    films. What they would do is that they’ll open the box and see a screen
    protector that’ll take them about half an hour to put on, and they’ll
    say shove it, and will never have that added security. That’s why the
    “Just put it separately in the box” philosophy isn’t ideal for a
    high-end device. People like us who’re on mobile blogs everyday would
    easily do it if we want to because we care. How Sony designs its
    products is to provide even the most negligent user a more durable
    device than the competitors.

    Let me just say that I am NOT in
    favor of Sony using the current scratch-prone shatterproof films, but I
    am also not in favor of removing the film altogether,no. What I want is a
    SCRATCHPROOF, OLEOPHOBIC AND SHATTERPROOF film on top of the screen,
    for as long as Sony uses non-flexible screens and/or glass in its
    phones. If they become flexible, then the added shock resistance and
    safety of shatterproof films becomes redundant, and can be “put in the
    box separately” for only those who really want them.

    To get an
    idea of the sort of screen protecting film I’m talking about, I want
    something along the lines of the AMZER ShatterProof Screen Protector*,
    but permanent and oleophobic, so that I know that my device can
    withstand anything and everything nature may throw at it.

    * Here’s a link, if you wanna check it out : http://www.amzer.com/shatterproof/

    Best
    thing about such permanent safety is that every user would get it
    out-of-the-box and it has NO impact on the look and feel of the phone.
    Win-win, if you ask me. :-)

  • Amir

    i agree that a higher quality film is better then what they are putting on the devices right now, but the problem is that if you want protection then you have to use a case that protects the whole phone and that itself makes the film USELESS, i repeat, USELESS. so i don’t see a reason to use a film. i never noticed my iphone 3gs glass scrached by dust, and if there are small scratches from the dust then they are not noticeable anyway. about the logo, i already explained my opinion, let’s agree to disagree. about cases being ugly – i don’t agree – there are nice looking cases as i mentioned, sure its looks better without the case, but you have to compromise if you don’t want to throw your money out of the window. if some consumers are careless then its their own problem. another problem with the film – it will scratch over time, how come you say that film can’t be scratched? and how can a film be permanent? and what happens when the film is beaten in scratches? who will replace the film for you? i’m definitely not going to replace a film myself, another go to the store and then you have to pay also for the service and 40$ for that film. not so attractive. on top of that, sony needs to think on all their consumers – some consumers don’t want that film, so it makes more sense to put the film inside the box as option, and if you want to apply it then go to the store and the technician will apply it for you, or you apply your own a cheaper film.

    but despite all this, i’m willing to TRY a higher quality film like that in the link you gave – the question is, are sony going to use one? its better then what they are using right now. i’m not closed minded.

  • xperiafan324

    The review you gave was of a faulty unit of the protector, I hope you read the last update in the OP. What I meant was that Sony should make something like that protector, but better (more durable, wet factory install by robot arms, so that there aren’t any blemishes). I want a shatterproof film on the glass, because these films help with durability, plain and simple. I have yet to have heard of Zs and Z1s shattering their front and/or rear panels on drops, they perform amazingly in drop tests. And I don’t want to lose that extra ruggedness (no matter how small a part the films play in that). Maybe Sony could apply the logo on the glass, and include an oleophobic kit instead of taking away an improved (as in oleophobic and scratchproof in addition to shatterproof, like I said in my post above yours) film? Oleophobic coating is very easy to apply, and almost always goes perfectly without any blemishes like air bubbles etc. That way, people like you could take off the film, have the logo on the glass, apply the oleophobic layer and we have a winner. Or if even Sony just prints the logo on the glass, then you could take off the film, buy a oleophobic kit, and apply the layer yourself.

    I know it’s personal preference, but I have yet to see a case that isn’t ugly, some are less ugly, some are even bareable. But none are what I’d like to look at or feel in my hand. Like I said, I WANT to feel the premium industrial materials, not cheap plastic or leather (leather’s not cheap, but I don’t like how it feels in the hand). What you said about compromise; if/when Sony makes its shatterproof film oleophobic (if it isn’t already since I’m still not clear on that) and scratchproof, then that will provide the SMALLEST compromise to look and feel. And that’s why I think that shatterproof film technology, if properly improved, has a LOT of potential. That or Sony could just say to hell with it all and put a Sapphire crystal on top. Nothing better than that. :-p

  • Amir

    i agree that sapphire is the next big step in mobile damage resistance, who knows, maybe some day it will be possible to truly protect a mobile phone without the need for a front and back case. printing the logo on the glass is a good progress also.

    in terms of protection, it’s EPIC FAIL to use an all glass design like sony did (and like apple did with the 4/4s), another good progress for them is to choose all aluminium design – just like apple learned from their own mistake, that way the phone would not have the chance to shatter to small pieces and aluminum will also give a premium look.

    about drop tests, Z1 failed in a drop test i see because the screen stopped working even though the glass did not shatter. maybe that due to the water and dust design.

    about scratches, to my understanding the glass and film of z/z1 are both too sensitive to scratches, more then other phones even if sony said they are “scratch resistance” – sony needs to improve in this thing too regardless if they decide to keep the film out of the box or not.

    about shatterproof, personally i care less about the pieces of the broken glass if my phone will break because even if the phone would drop to the ground and break, the pieces are not likely to scratch my skin, i’d carefully bring the broom and sweep it to the trash. as i said, a REAL SOLUTION for shattering is to go aluminum or other more sturdy material so if only the screen glass breaks and spread there would be much less glass pieces, nobody complains about all other phone for not having shatterproof film.

    so let’s sum it up, REAL SOLUTIONS in terms of protection:
    1. SHAPPIRE display
    2. ALUMINUM back (or other sturdy premium material).
    3. true protection, front and back case.
    if sony still choose to keep the glass because sapphire is still too expensive to use and/or the shatterproof film, then bring a glass and film with better resistance to scratches and with oleophobic coating.
    i do hope they will at least start will aluminum back so then a shatter film would be even more unattractive to use.
    print the logo on the glass or don’t print at all in front.

    i think that we agree of my summery.
    i wish sony to read our conversation.

  • xperiafan324

    What I meant about droptests was that the Z1 body was completely intact, whereas phones like the iphone 4/4s or samsung galaxy s 3/4 would’ve shattered the display. It did stop working, but we don’t know if it failed after the 1st, 2nd or the much harder 3rd drop, and we won’t because Android Authority tends to have no standards whatsoever. But the glass not breaking I think, is a remarkable design feat of Sony since it’s the first company to make nearly all-glass phones that don’t shatter on impact.
    I personally don’t have an issue with them using glass for at least another Z flagship, because they’ve proven that despite the glass back, their phones are built stronger than the rest.
    About shatterproofing, like I said, it’s not only there to protect the user, but it’s also there to protect the phone internals like the exoskeletal frame, or the battery or other internals. The glass could very well have some pieces implode rather than explode, and shatterproofing prevents both.
    But I do agree with your summary. I just hope that if Sony uses aluminum backs then it finds a way to reduce anodized aluminum’s scratchability, I’ve just seen far too many iPads and iphone 5s with ugly ugly scratches. I’d much rather see them use the lighter and stronger material carbon fiber. They already use it in their top-of-the-line VAIOs. Would help keep the phone slim, light, and ultra-hard.
    Sapphire usage is realistically probably 1-2 years off as screen protection.
    I think the shortest term fix would be to improve the film to make it scratchproof (FYI, they don’t advertise xperias as scratch resistant, I’ve checked on their official page in features/specs etc. probably because they know that their shatterproof film has no scratch resistance), oleophobic and shatterproof and to print the logo on the glass.
    I too would be glad if Sony read this. Mainly because it shows that we fans really CARE about Sony devices, to the extent of having a week-long argument/discussion. :D

  • Amir

    agreed. sony can’t be blind about this. the glass design will get dated anyway, they will have to evolve and improve the design and durability with aluminum/shapphire.
    carbon like the nokia lumia has i don’t really like, it doesn’t feel premium in the hand to me.

  • kljis

    There’s no screen on the market with better brightness than the Xperia P. After 2 years Xperia P is still unique. You are wrong.

  • Pingback: Screen of JDI white blackart has begun a quantity to produce SonyXperia P to will take the lead in embarking | SiteXPS - All About Tech News and Site Experience()

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