Kaz confirms no big plans for China and US Xperia push

by XB on 12th October 2013

in News

Sony Corp's President and CEO Hirai speaks during the Sony Corporate Strategy Meeting at the company's headquarters in TokyoSony Chief Executive Officer Kazuo Hirai has confirmed that it is focusing its smartphone efforts on Europe and parts of Asia, with China and US taking a back seat. Sony has pretty much no presence in the United States, we have only seen one Sony smartphone be picked up by a US carrier in 2013 and that is the Xperia Z via T-Mobile.

Kaz Hirai says that the main geographic focus will be in Europe and Japan, together making up 60% of its smartphone sales. “Those two are the most important areas for us and we’ll put substantial resources there. But not yet for the U.S. and China,” said Hirai. Instead, Sony will try and slowly grow in the US, “it’s not realistic to try to do everything at once. In the U.S. we’ll start gradually,” says Kaz. Looks like US Xperia fans will have to wait longer before there is wider availability of Sony’s full range of handsets.

Thanks dukevin!

  • the_black_dragon

    Let the flame-war of US people begin in 3… 2…. 1….

  • reDalerT

    i was expecting someone to come and say ” SONY WHRZ ANDROID KITKAT UPDATE FOR XPERIA S!?!?!?!?!? “

  • Mokhtar Mouhib

    And africa , middle est, ? Sir there are one of the richest places of the world and people buy smartphones alot, i live in morocco and every 3 month most of people change their smartphones, wish they focus also here especially in the middle est

  • onosmajente

    Please come to Africa especially west Africa

  • sfordesign

    no worry, and soon you will do the same for your phone as well :)

  • Guest


  • Googod

    SAMSUNG WINS!!!!!!!!!!!!!!!!

    SONY is nothing but a coward!!!!!!!!!!!!!!!!!!

    That’s all

  • They do have a good presence in the middle east

  • Jmaxim

    Hirai, stop being silly. The US does not need your full range of handsets, you make too many anyway, don’t know how you are even able to keep track of them. All the US needs is Z1, ZL1 (when available) & Z1f.

  • Guest

    You should keep your PS4 and overpriced TVs as well.

  • Doraemon

    Saddened but not surprised! Sony has no faith in the USA anymore and those american people have abandoned sony for long time.

  • Colby Leong

    Why should a company that has very little smartphone presence in a country suddenly decide to go all in, it’s stupid, when instead they can work on markets that they have bigger influence in.

    Even if Sony entered the US market and had a good amount of sales, just like Samsung, they would still be losing to Apple, realistically Apple does have the home court advantage.

  • [csizor

    What about Latin America? There are a lot of SONY fans.

  • thepanttherlady

    As long as they continue to make smartphones that run on US bands/frequencies I’ll continue buying unlocked international versions. Loving my Z1 on T-Mobile.

  • jangaleon

    Yeah. Look at htc, they are pretty much present in all the us carriers yet they are now losing money.

  • Mokhtar Mouhib

    Z1 didnt come yet to morocco :(

  • Wolf0491

    I mean I’m in US and don’t necessarily like the choice but understand it. Our carries SUCK. And people here are really into fads and buy iPhone’s and Galaxy’s with no thought process of why lol.
    I’ll keep buying unlocked. Just will never get to use LTE :(

  • Roy

    Well, what does that say about Brazil/South America.. I guess, tough luck.

  • Roy

    Actually, I’ll retract that. Sony plans to double production capacity in Brazil by 2014. I hope a bigger presence will be a good thermometer of how loyal and numerous Sony fans are in Brazil and will lead them into bringing a broader range of devices to our market (not necessarily phones, but everything that goes with them – cases, headsets, watches…)
    Source: http://br.reuters.com/article/internetNews/idBRSPE98T05V20130930?sp=true

  • dyjin

    I know !! sucks :( Morocco is such a developed city now compared to 6 years ago.
    All we got are samsungs and Nokia phones lol

  • spatch

    I believe Kaz means that all existing markets where Sony has a good brand recognition will continue to be serviced, including South America, the Middle East, Africa and Oceania. He only specifically called out the US and China as areas of future interest because they have a weak presence there and those countries have incredibly strong handset manufacturers that have total dominance over those markets, like Lenovo, Samsung, Apple, etc. This is a good strategy for now.

  • thepanttherlady

    The z1’s run on US LTE bands. C6903 for T-Mobile and C6906 for AT&T.

  • Richard Paul Francisco

    just give them the z family hirai. give the verizon tmobile and at&t the premium smartphones put a huge commercial and boom!

  • Guest

    He knows they can’t compete with Apple in the US and China.

  • Colby Leong

    I still think there are a lot of Sony fans still out there. Many prolly don’t even know it, without Sony to give them subsidized phones, or even having a presence many end up getting what the general public has, which are iPhone.

    But no, many haven’t lost hope, it’s just that we won’t be buying as much as we would if they had an actual presence here.

  • arcu de triumf

    True. And they can’t compete with Samsung either worldwide.

  • Colby Leong

    Too bad for HTC, the HTC One was, in my opinion, the best Android phone this year… you know before the Z1 was released

  • Ryan Liao

    Very good decision. These 2 markets are very important. But you can not push them in rush. US mobile phone is very carrier-centric and Apple-oriented. China just don’t like Japan and Japanese products due to some history issues.

  • Guest

    At least sony has proven that they’re still much clever than their dickhead fanboys, sony knows the situation, i mean sony knows that they no way can beat Apple in the US, China either Samsung in worldwide. #iknowithurts ROFL!

  • lol

    the reason they wont push china because the chinese already create
    their on cheap smartphone with MIUI Rom, u can get smartphone with the
    price of xperia L there with this kind of spec,

    mediatek 1.5GHZ quadcore cortex A7,
    Gorila Glass 2,
    13mp Exmor R.

    why would chinese pay more for:

    snapdragon s4plus 1GHz dualcore cortex A9, (last year hardware)
    SCHOTT Glass,
    only mini usb support,
    Screen Mirroring(miracast)
    8mp EXMOR RS

    end user dont care about what cortex what they want is cheap phone with
    quadcore, FullHD, OTG and higher MP in camera with the lower price with
    branded one, owh yeah most chinese got 5 INCH with IPS LCD which is no presence in xperia L

  • xperiafan324

    It’ll come soon enough, don’t worry. Middle East is part of Asia, and Sony always has had good presence there. Probably supply issues, that’s why they do staggered releases.

  • xperiafan324

    Chinese youth doesn’t dwell on the past much, but these two markets are very different from the rest of the world. America is where carriers decide what you can and can’t have. And China is just such a super-competitive environment right now for mobile, price wars are waged on nearly a monthly basis. Sony phones are still available there, and Sony also makes China exclusive devices like the Xperia C. But the way Sony functions, it’s really not that easy for it dive head first with guns blazing in China.

  • Colby Leong

    Tell me is it hard being a douchebag and a troll? Of course they can’t beat Samsung and Apple, you moron. Trying to compete directly with the top two giants , in the position they’re in? No Sony said from the beginning of the year that it aims to take 3rd. Only Apple competes against Samsung, and only Samsung competes against Apple, everyone else is fighting for third, then they will just wait patiently, until they can overthrow a giant. You don’t attack a giant head on, that’s how you get smashed, you plan your attack and wait for an opening.

  • Colby Leong

    Same here, it’s more expensive, but worth it. Just waiting for the C6906 for ATT

  • psyche

    because companies want to grow sales? because the US is the richest economy in the world? What Sony is saying here is they don’t know how to enter the US market. i.e. the best partner they can get is T-mobile

  • Colby Leong

    Yeah, but the smartphone market here is so overly saturated. If they were to enter they would need to be financially ready for anything. And while they aren’t technically in “recovery” they still need to grow there smartphone reach. They should want to jump in, I’m just saying they are no where near ready. So it’s smart that they would want to spread there influence were they already have a good foothold.

  • Colby Leong

    Just out of curiosity, does anyone know how many Xperia Z’s were sold through T-Mobile?

  • bobeobi gzigzigzeo

    wise position, both USA & China have their own brands

  • lovebmw

    You won’t lose anything if you sell unlocked in us, first time I ever c on ebay the z1 sold in hundreds, usually it will say sold ten and eleven in Stock…. This time sold 300, one in Stock… Huge progress for Sony mobile… Time to sell in us

  • Mokhtar Mouhib

    Yes totally right

  • kjmok

    before putting any thoughts into this matter, i was actually kinda disappointed that Sony didn’t bring Xperia Z into the US market, as it’ll surely boost their sales. 6 months after the release of the Z worldwide, T-Mobile finally brought Xperia Z into US, but it’s too little too late? but now, i rather find the logic behind Sony’s move. no point wrestling with Apple’s iPhone in the US, great example to be seen in HTC’s One. too much advertising and marketing costs has to be incurred in exchange for the sales in US. Asia and Europe is proven to be Sony’s stomping ground. :) satisfied with Xperia Z, other than the disappointing camera performance. Z1 is yet another disappointment.

  • Jacky

    doesn’t matter for me…i buy unlocked sony phones through newegg in the US anyway

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  • Brandon Dean

    I agree, There are a lot of Sony fans in the US, it’s just that it has been very hard for US users to buy Sony phones for the greater part of a decade now.

    In T-mobile stores now, Sony’s Xperia Z has its own kiosk, much like how Apple and Samsung have. It has a giant image above it that touts the waterproofing. I think if Sony just went to T-mobile and trying to develop a substantial partnership, then they could get a foothold in the US. But to be a big player in america, you really do need to be on all four major carriers, and sony has done a relatively poor job at getting on even one, let alone the rest.

  • Anonymous

    It’s really unfortunate. although Sony Ericsson had a strong presence in the US just a few years ago.

  • Rob

    It’s up to the customers to let the operators know what they want. Why would the US operators gamble with their cash and range Sony products when they can go for safe and sound with Samsung.

  • xperianer

    totally understandable, greetings from europe :)

  • Anukul

    its just fine , wait till sony makes a bomb phone that enter these biggest markets with a bang

  • Guest

    How do you know the C6906 will be compatible with AT&T LTE?

  • Mr. Lan’e

    Biggest mistake:
    2012 Sony Xperia TL that replaces Sony Xperia T promotion for new James Bond movie Skyfall was on to a great start until jelly bean update. The update disconfigured the Themes and black background was the most unintelligent decision made bye Sony. The CEO and executive team are not creati’ve. Sony’s stupid decisions will end the US markets need for their Xperia phones. Tip: Fire the CEO and bring in Ericcsons executive team to save them. In 2014 Sony will lose growth in European markets.

  • Colby Leong

    It’s supposed to be compatible with there 700 band. You can check all the different bands and models that the Z1 supports.

  • Scott

    Look guys in order for sony to get on ATT or Verizon they would have to put up an enormous sum of cash in marketing costs because that’s how the big two make apple and Samsung do it. They already have to subsidize the hell out of the phone part of the deal is the OEM has to put up the marketing costs. Sony isn’t in the position yet to take a big gamble and go head to head with Apple and Samsung not only on the phone but they don’t have the cash yet to compete on the marketing in the states. Give it time. If they can do well with the restructured company and make strides with the Z1 and the next flagship it’s really only a matter of time before they have a real product they are confident enough to go head to head with apple / Samsung with and are willing to spend the cash to back it up. All good things in time .

  • Guest

    Band info for the C6906
    UMTS HSPA+ 850 (Band V), 900 (Band VIII), 1700 (Band IV),
    1900 (Band II), 2100 (Band I) MHz
    GSM GPRS/EDGE 850, 900, 1800, 1900 MHz
    LTE (Bands 1, 2, 4, 5, 7, 8, 17)

    The ZL which is compatible with AT&T LTE has band 3.


  • Ivaylo Velikov

    The truth is that with crappie quality of phones like Xperia z they can’t. do nothing except to stay far away from USA,there-only on paper warranty is fu#ked up style

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