Sony Chief Executive Officer Kazuo Hirai has confirmed that it is focusing its smartphone efforts on Europe and parts of Asia, with China and US taking a back seat. Sony has pretty much no presence in the United States, we have only seen one Sony smartphone be picked up by a US carrier in 2013 and that is the Xperia Z via T-Mobile.
Kaz Hirai says that the main geographic focus will be in Europe and Japan, together making up 60% of its smartphone sales. “Those two are the most important areas for us and we’ll put substantial resources there. But not yet for the U.S. and China,” said Hirai. Instead, Sony will try and slowly grow in the US, “it’s not realistic to try to do everything at once. In the U.S. we’ll start gradually,” says Kaz. Looks like US Xperia fans will have to wait longer before there is wider availability of Sony’s full range of handsets.