Sony to build new smartphone factory; its first in 20 years

by XB on 22nd October 2015

in News

Xperia logoSony Mobile will launch a new smartphone factory in Thailand, which will be the first Sony plant dedicated to its mobile business in 20 years. The factory will consists of a start-to-finish production system that will cover all steps through o assembly. Production at the plant is expected to begin in fiscal 2016 with Sony producing several million units of Xperia smartphones per year.

Initial investment is expected to be in the region of several billion yen according to a report from Nikkei, with a production line to be added to an existing site in Pathum Thani Province that was suspended since the 2011 floods in the region.

The previous plant built 20 years ago was in partnership with three local partners, having full ownership of the Thailand plant will lead to speedier decision making. The news sends a strong message that Sony is committed to the mobile space and that it has no plans to give up just yet.

Via Nikkei.

Thanks Hendra!

  • Rayson275 Kar Weng

    Woohoo Sony, I always stay with u <3

  • Amber Sali

    And people say sony is closing down the mobile Division.
    Face palm :)

  • Serdar Aytamaner

    That shows the Sony’s commitment to mobile device business and I’m happy to hear that.

  • Chitti- The Robot

    Yayyyyy… Lower prices. Better quality. KUDOS Sony. Just change your marketing team now and you’ll be in top.

  • HAWX

    <3 It looks like Sony is still serious in Smartphone market and that is nice :D!

    2- Xperia Blog should arrange a trip to Sony's new factory with angry Xperiablog fans xD Ahah If Timel can't hold his mouth we would be beaten xD

    Just joking I hope we'll see more competitive devices from Sony..

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  • laci_csk

    Good luck Sony.

  • Fernandez Cris

    They pulled out the production from China, this is what its all about. I hope all major brands will also do the same.


  • ramuk

    Alan F will not be very happy.

  • XperiaBlog

    Thx amended.

  • Alvin

    How do you know that they are “people”? Lol

    They are just a bunch of fanboys that hate sony or underestimated sony a lot

  • “The news sends a strong message that Sony is committed to the mobile space and that it has no plans to give up”
    Yay!!! *unexpected wave of relief sweeps over Andrew*
    I guess I was subconsciously starting to worry that my much loved phone brand would be, uh, “unavailable” in the future.

  • jmaxim917

    Have always said that Sony has production issues. Hopefully this will alleviate those 6 moths rollout after announcement.

  • nfs2010

    Timel should supervise this factory, period. Thailand would also warm him up a bit :P

  • Rick N

    sony is love sony is life

  • Luís Alberto Pérez

    Timel too!

  • Itsarapong Intoum

    I will wait for him to come to Thailand. I will give him a “warm” welcome :)

  • Itsarapong Intoum

    Welcome to Thailand Sony Mobiles’s factory !!

    I hope the people in my country will make a good product !!

  • Constantine

    CEO of Sony or someone close to this position recently said that it’s just roumors, and Sony will NEVER close down the mobile division.

  • Pingback: Sony Plans to Build a New Smartphone Factory in Thailand; Its First One After 20 Years |

  • Chan Kin Cheung

    Actually it puzzles me about why Sony set up its plant in Thailand? I have several counter-arguments, I hope people living in South-eastern Asia can shed some light on it.

    1. Thailand is cheap all right, but Vietnam is very cheaper.

    2. Thailand have a very unstable political structure, the Military runs the country.

    3. Thailand have a very worse social stability, the Red Clothed Army still runs amok.

    4. Have you heard about the bombings? A country where people have very little sympathy about foreign companies is not very safe.

  • Kiran Pasupuleti

    Hoping this implies more emphasis on quality control too..

  • blurb8

    Holy shit best news all day :)

  • Chan Kin Cheung

    how can holy shit be used together with best? I can’t understand, come on holy shit is just shit, excrement from Jesus’s ass, =.=

  • Asa

    This is a nice change of pace. Wish it was in Japan for the extra bit of quality, but that would be too expensive I guess.

  • Svnjay

    The CMO of Sony MC said it.

  • mountain

    Vietnam is cheap, but the political issues is much much more unstable than thailand. Also, Thailand are one of the more software advanced countries in south east asia, and this is what sony needs urgently.

  • valentino

    You don’t make me imagine one of Sony representative going to be like Owen Wilson in No Escape Movie…

  • Chan Kin Cheung

    Not Quite that, that movie is very much exaggerated. At least people didn’t try to kill foreigners. However, my point here is not whether Sony‘s representative is safe, but these factors, although not posing immediate danger, contribute to a highly unfavorable business environment.

  • Chan Kin Cheung

    These factors contribute to a highly unfavorable business environment

  • Malih

    Maybe they were, we don’t know for sure, and maybe will never know.

    But what I know is, to have healthier profit margin (or to lower their price), they would have to have their own factory eventually.

  • Alvin

    The way you said CMO… Made me miss the old cmo, steve walker and how he drive sony to his best

  • Naresh Gundu

    Some very good news for Sony Xperia enthusiast.


  • ??

    my mate’s younger sister makes $97 in one hour Online….……Last weekend I Bought A Brand new McLaren F1 after earning 18,512$,this was my last month’s paycheck ,and-a little over, $17k Last month ..3-5 h/r of work a day ..with bonus opportunities & weekly paychecks.. it’s realy the easiest work I have ever Do.. I Joined This 7 months ago and now making over $83, p/h..Learn More right Here….
    ??? http://www.WorldFinancialIncomeSupportHomeJobsClub/Get/$97hourly… ??????????????????????????????????????????????????

  • Svnjay

    Mr Totoki is actually the CEO, my bad.

    Also, it sucks that Steve Walker left.

  • Sadman Khan

    Butt…’s holy

  • Chan Kin Cheung

    Please try some holy shit and report back if it taste good

  • Denis Barbini

    My next phone will be,sadly for Sony, Galaxy 7.

  • Pingback: ????? ??????? ???? ???? ???? ????? ?????????? ? ????????? ?? ?? ???? 20 ??? | ????? - ????? ????- ????? ???? ????? - ????? ???? ???? ?? - ?????()

  • Sadman Khan

    I don’t even know what normal shit tastes like so I’m not the man for this job

  • craig_d

    Best news ever…


  • Chan Kin Cheung

    I Didn’t have that experience either, but we can analyse it philosophically. From a scientific point of view, it should taste just as bad as Jesus process a lot of characteristics of living beings, thus is considered to be living beings. However, Jesus can perform miracle, which suggested he has telepetatic power and sorcery, can he used this to turn his shit?

  • Itsarapong Intoum

    say what . . .

  • GSM Reparatie Centrum

    We are very curious.

  • Pingback:

  • Why Thailand? Sony Mobile should have gone for Karachi, Pakistan for its new production plant.

  • Pingback: Sony to build a new smartphone factory in Thailand, its first in twenty years |

  • Kotatsu

    i hope they already have flood insurance :P

    Long live Sony!
    Bright future ahead!

  • Battal

    Operating loss of $1.82 billion, March 2015,
    An operating loss indicates that a company’s core operations are not profitable and that changes need to be made either to increase revenues or to decrease costs.

    Sony’s trying to reduces the costs by opening a new factory, if that doesn’t help Sony in the next year? say goodbye to Sony mobile .

  • Gunboat_Diplo

    political stability

  • Gunboat_Diplo

    Sony already has plants in Thailand for their cameras and lenses.
    they already have an established relationship with Thailand that they want to protect for any number of reasons.

  • Ryuzaki Raiga

    in south east Asia, people only buy Z5 series and m5, others phone is flop because it more pricier than competitor

  • danhakimi

    This title should read “its” and “in” and not “it’s” and “for.” On the desktop, it is correct, with “its” and “in.” On mobile, the grammar somehow falls apart, and it says “it’s” and “for” instead.

    What kind of cocaine is fueling your blog?

  • Ryuzaki Raiga

    i think sony mobile won’t gone, it highly will be sell to company that own vaio now

  • Chan Kin Cheung

    you mean bribing the Thai government, Thai police force, and Thai military?

  • Pingback: Sony to open a new smartphone factory in Thailand | EQUALITY()

  • Deads

    Crabpeople arent people?

  • Chan Kin Cheung

    military rule can only bring stability in terms of anti-revolution, butnot stability in business interests. The military can suddenly hold off funding, not to mention corruption

  • kaostheory

    Who says they will only make Sony phones?

  • Billy de Fretes

    I’m glad they pick thailand as their new factory. well that’s good for Sony, and Thailand will provide better environment comparing to my country (indonesia).

  • I agree (to some extent) but Thailand has a lot of Sweat Shops and no one controls that thats y Sony opt for Thailand in Asia.
    But to clear ur Pakistan perception, i would like to tell u that Multinational companies like Microsoft, Samsung, Shell, Barclays, Standard Chartered, Honda, Toyota, Suzuki, Audi, Porsche, DHL etc. have been working here since ages and no one in the name of political instability attacks on them.

  • Billy de Fretes

    it’s a good news for me because they make the right choice by choosing Thailand not my country Indonesia

  • kaostheory

    It’s good shit. What’s so hard to understand?

  • kaostheory

    The less you sell the lower on the list. That’s why Apple has no problem and if they need more manufacturing the lesser companies get pushed down. Son’s had a good relationship with Apple hopefully they can get Apples production too.

  • undeadwolfy

    Fantastic news! So glad to hear this from Sony especially after all the doom and gloom news floating about. Should result in some fantastic industry leading and focussed products in the future hopefully reaching many more markets and regions. Especially the US. Happy days!

  • Emil Oskarsson

    Keep on fighting for survival! Cant wait for the next Xperia with s820 which will replace my Xperia Z! Meanwhile i hope i will get android M for my Z4 tablet before february ;D

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  • Alvin

    You mean crappeople right?

  • Omarion07

    Who cares!

  • Denis Barbini

    An Z2 owner,me :/

  • El Capitan Morgan

    Maybe they are called Crapple?

  • Timel

    It will be in Sony’s own interest if they heed to my “productive criticism”

  • Pingback: Sony keeps sending mixed messages by setting up smartphone-dedicated factory in Thailand | Pocketnow()

  • iia3ezu

    Subsidiary Sony EMCS will own and operate the plant, and its Kohda facility in Aichi Prefecture will set up the production line and transfer it to Thailand.

    Sounds like outsourcing.

  • Rene Pedroso

    I wonder…. will this mean Sony will be manufacturing ”All” components of the devices? Or will they still rely on outsiders to manufacture parts like processors, case/frame, glass etc… or will Sony manufacture all components ”In House” because they have own factory dedicated to the Mobile business.

  • Geese Howard

    Damn Sony, fight it hard and rise!

  • Inspired Jay

    me too +++

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  • Aldi Wan Kenobi

    Interesting development! Hopefully the next Xperia I get will have a “Made in Thailand” stamped on it already! ;-)

    So, I guess it is true, that some companies are actually moving out of China and going to South East Asia. Hey..whatever helps their business…as long as they keep the same uncompromising Sony quality we have all loved through the years.

    It’s not magic. It’s a Sony.

  • Pingback: Sony abre a nuevos smartphones de la planta. Gracias demuestra que usted no quiere poner fin a esta aventura | Techmaniak en español()

  • Raj Singh

    Good. Now Sony Mobile needs to focus on building brand power. I really like the Xperia moniker but it doesn’t resonate with people.

    Though they were extra ordinary, there’s a reason why samurais don’t exist anymore.

  • Timel

    No I’m very happy actually

  • H-R-K

    But its too late.

  • Timel

    It must be so stupid if Sony will stop making/selling smartphones

  • Timel

    Thailand sucks

    Sony need to add waterproof feature to their new smartphone factory as well
    becuase I heard that thailand will face with another big flood in 2017-2018

    Good luck my Sony.

  • Brian De Guzman

    Yay! This means I’m definitely getting the 2016 H2 flagship to replace my Z3

  • I have an upgrade next year, do i get the BlackBerry Android (Priv) or a new SONY lol

  • KzX

    Good to see ya again !

  • mike

    should be in China as supply chain over there which cell phone business heavily rely on

  • Raphael

    Which multinational company doesn’t bribe ? Samsung certainly doesn’t bribe in South Korea, Apple probably doesn’t bribe in China, …

  • Utsav Shah

    Exactly what I wanted to say!

  • azzido

    Very well,
    good for all this poor people and hope Sony will save some money too.

    It makes me only feel that I will continue to buy another Sony phones.
    Hope the quality will be very high too.

    Good news Sony.

  • SM

    & hope to see competitive price as well.

  • dinesh

    haha..timel stomach burning!!!

  • dinesh

    timel…ur full of put of control..!!!

  • Epicurus_P

    Why? You don’t like the Z5?

  • valentino

    yeah you right… but to think of it in a simple way. maybe because in vietnam and indonesia Samsung has them. Me myself like Xperia factory in indonesia. so I think it has some politics in that case and voila they choose thailand..

  • InspectorGadget80

    And Sony still loosing in the U.S. MARKET -_- never again but another Sony phone.

  • Azar

    You’re more popular than Taylor Swift, you know that, right?

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  • Battal

    Sony is making Sony phones “Only” !

  • Sochetra

    I assume you’re a Cambodia by your username. You should know very well how bad Vietnam is. Sony’s already established and built trust in Thailand. Thailand industrial sector is second to none in Southeast Asia, even more so than Singapore if you compare efficiency to price ratio. Their manufacturing standard is well above everyone in SE because they are open to many industry. Carbon Kevlar factory, car, motorcycle, and OEM parts manufacturing, smartphones, and camera sensor. They have it all. They also have a much bigger dev community in the country than any other country in SE. Regarding to their screwed up political situation, it’s transparent. Vietnam, Cambodia and Laos screwed up political issue is buried deep. I’m a Cambodian, I have no reason to put down my country if I don’t have to, but that’s what it is. Sony made the right decision.

  • Adhi Suryana

    Thanks, I was planning to buy Note 5, after this I will save some penny to get my Chrome Z5 Pre

    With love
    Xperia Z owner

  • Adhi Suryana

    Oh, I was wondering why Thailand? Why not Indonesia
    Oh wait, I think Indonesia doesn’t even have “one real president” XD

  • Timel

    U.S. Market is very important especially for brand image of the product USA is a trend-setter country, USA have made Apple iPhones and Galaxy S/Note phones get famous in domestic and then make wave and then these smartphones become the international hit gadgets

    What happened when Apple can take over U.S. smartphone maketshare? The whole world think iPhones looks cool and people around the world want them
    and again what happened when Samsung can take over Android marketshare in the U.S.? most american people love Galaxy S and Note smartphones, people around the world see this

  • Chan Kin Cheung

    Military leader is “real president”? Sorry I don’t think So.

  • Chan Kin Cheung

    The only places in China where production prices are comparable to SE countries are Sichuan province, YuenNan province, GuaiZhao province and so on. If you have noticed, these provinces are far in the rural places in the back of China, with poorly developed transportation networks to places where high-end phones have a market like Shanghai, Guangzhou, Shenzhen, Beijing, and Hong Kong.

  • Chan Kin Cheung

    The only places in China where production prices are comparable to SE countries are Sichuan province, YuenNan province, GuaiZhao province and so on. If you have noticed, these provinces are far in the rural places in the back of China, with poorly developed transportation networks to places where high-end phones have a market like Shanghai, Guangzhou, Shenzhen, Beijing, and Hong Kong

  • I_can_wait_4ever

    so what z series will they start making in this new factory?

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  • Nodar Sixarulidze

    188 milion and not 1.82 billion

  • Chan Kin Cheung

    they are not the same thing? my mathematics is rubbish

  • Chan Kin Cheung

    I don’t think so, Maybe Sony will manufacture their mid-lower-ranges here, not necessarily high-rangers. Customers of high-rangers are very picky, not only to the phones itself, but also where the phone is assemled

  • Chan Kin Cheung

    IMO, Note 5 is not large enough to be used as Note.

  • Chan Kin Cheung

    depends on whether you use the phone for entertainment primarily, with light touches on business work, or the other way around, heavy usage in work, occasionally to entertain.

  • .my mate’s younger sister making $97 in one hour Online….……Last weekend I Bought A Brand new McLaren F1 after earning 18,512$,this was my last month’s paycheck ,and-a little over, $17k Last month ..3-5 h/r of work a day ..with bonus opportunities & weekly paychecks.. it’s realy the easiest work I have ever Do.. I Joined This 7 months ago and now making over $83, p/h..Learn More right Here….
    ??? http://www.GlobalFinancialSupportJobsTopCareersCash/Get/$97hourly… ?????????????????????????????????????????????????

  • .my mate’s younger sister making $97 in one hour Online….……Last weekend I Bought A Brand new McLaren F1 after earning 18,512$,this was my last month’s paycheck ,and-a little over, $17k Last month ..3-5 h/r of work a day ..with bonus opportunities & weekly paychecks.. it’s realy the easiest work I have ever Do.. I Joined This 7 months ago and now making over $83, p/h..Learn More right Here….
    ??? http://www.GlobalFinancialSupportJobsTopCareersCash/Get/$97hourly… ?????????????????????????????????????????????????

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  • Rizky Maulana

    Be seeiously sony… -_-
    What the hell goin on?

  • Rizky Maulana

    U have twitter?
    I will follow u…
    Im promise…

  • Battal
  • Clarence Alvarado

    Hi from Google Street View!

  • Alvin
  • Timel

    Hopefully Sony will not forget to bring their waterproof feature to this smartphone factory as well

    Thailand faced with big flood in 2011 and will definitely face with another big flood again in 2017 (maybe next year)

  • En.Pasta.Tack

    Yes because the war ended.

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  • rebirthofcool

    contrary to popular beliefs, what #SONY might be attempting here is twofold, but first and foremost Thailand has mature manufacturing know how and one of the viable alternative to China within the south east asian region, so the intent is to improve hardware quality by streamlining the whole manufacturing process, and to be able to execute in R&D and managing future SONY mobile-centric electronics devices.

  • Raj Singh


  • Inge_Glid

    Consumers around the world haven’t got the slightest idea of which phones are selling in the U.S.
    Iphone was the first of its kind and the Galaxy S series had the highest specs on the planet. That’s why people bought them.

  • Polad Garlyyev

    Hey Chan can you help out? I have a problem with flashing my Xperia Z to Lollipop. I tried to flash from android 4.4 but it is turning on with sony logo and saying update failed, try 1 more time. I tried to find on the web all different ways but none helped. I would greatly appreciate if u show me better way to do.

  • Chan Kin Cheung

    Alright, have you flashed stock ftf? via flashtool, before you try flashing other rom

  • Polad Garlyyev

    It was flashed when I bought the phone. Then I tried to update with PC companion, failed. Then find out about flash tool. Flashed to 10.5.A.0.230 tft (commercial and journalist). Now tried to flash to 10.7.A.0.222 tft. Failed, black screen logo “SONY” appears, then message: failed to update, try again. Tried different tft like customized Australian, etc. did not help. So i just flashed back to 10.5.A.0.230. works fine. Now I wonder to get Lollipop, do need to flash it to 10.6.A…. ? If u want I can give you save log from flash tool.

  • Chan Kin Cheung

    This is your problem, no brainer. Flashtool should put it as FAQ.

    “Make sure you do not use the FSC Script to flash when using the latest version of Flashtool.”

  • Polad Garlyyev

    I know it is my problem, trying to solve it and that’s why looking for advice.
    I did delete “fwinfo.xml” right after unpacking. But no difference. Also I did install the drivers, as I run windows 8. No luck so far.

  • Chan Kin Cheung

    If you tried all of the above methods and also fixed the flashtool driver issue on Windows 8, then it might be an unidentified problem. Please post logs of the problem, maybe some error codes that indicate your situation. Thanks very much.

  • Polad Garlyyev

    Here are the logs:

    08/013/2015 18:13:47 – INFO – Torrent file creation finished

    08/013/2015 18:13:47 – INFO – Bundle creation finished

    08/014/2015 18:14:54 – INFO – Selected Bundle for Sony Xperia Z (C6603). FW release : 10.7.A.0222. Customization : Customized AU

    08/014/2015 18:14:54 – INFO – Preparing files for flashing

    08/015/2015 18:15:36 – INFO – Please connect your device into flashmode.

    08/015/2015 18:15:51 – INFO – Device connected in flash mode

    08/015/2015 18:15:51 – INFO – Opening device for R/W

    08/015/2015 18:15:51 – INFO – Reading device information

    08/015/2015 18:15:52 – INFO – Phone ready for flashmode operations.

    08/015/2015 18:15:52 – INFO – Current device : C6603 – BX903EVKD6 – 1270-4066_R1D – 1269-5309_10.5.A.0.230 – GLOBAL-LTE_10.5.A.0.230

    08/015/2015 18:15:52 – INFO – Start Flashing

    08/015/2015 18:15:52 – INFO – Processing loader.sin

    08/015/2015 18:15:52 – INFO – Checking header

    08/015/2015 18:15:52 – INFO – Flashing data

    08/015/2015 18:15:52 – INFO – Processing of loader.sin finished.

    08/015/2015 18:15:52 – INFO – Loader : S1_Root_5ca3 – Version : APQ8064_39 / Boot version : S1_Boot_Lagan_1.1.1_1 / Bootloader status : ROOTABLE

    08/015/2015 18:15:52 – INFO – Processing partition-image.sin

    08/015/2015 18:15:52 – INFO – Checking header

    08/015/2015 18:15:52 – INFO – Flashing data

    08/015/2015 18:15:52 – INFO – Processing of partition-image.sin finished.

    08/015/2015 18:15:52 – INFO – Parsing boot delivery

    08/015/2015 18:15:52 – INFO – Phone boot version : S1_Boot_Lagan_1.1.1_1. Boot delivery version : S1_Boot_Lagan_1.1_10

    08/015/2015 18:15:52 – INFO – Going to flash boot delivery

    08/015/2015 18:15:52 – INFO – Processing emmc_appsboot_S1_Boot_Lagan_1.1_10_HWID_7190E1_OEM0.sin

    08/015/2015 18:15:52 – INFO – Checking header

    08/015/2015 18:15:52 – ERROR – Processing of emmc_appsboot_S1_Boot_Lagan_1.1_10_HWID_7190E1_OEM0.sin finished with errors.

    08/015/2015 18:15:52 – INFO – Ending flash session

    08/015/2015 18:15:52 – ERROR –

    08/015/2015 18:15:52 – ERROR – Error flashing. Aborted

    08/015/2015 18:15:53 – INFO – Device connected in flash mode

    08/015/2015 18:15:53 – INFO – Device disconnected

    08/015/2015 18:15:55 – INFO – Device connected in flash mode

    08/016/2015 18:16:56 – INFO – Device disconnected

    Thanks a lot Mr. Chan Kin Cheung.

  • Chan Kin Cheung

    Your header checking failed. This is probably caused by mismatch of your SIN header String and the decoder parse pattern. Simply speaking, your iterator uses the pattern to parse the header, but if the header contains unrecognized pattern, the parsing failed. Your FTF file may originate from a newer version of Flashtool than yours.

    Update your flashtool to latest version, and remember to flash WITHOUT FSC script.

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