Sony Mobile will launch a new smartphone factory in Thailand, which will be the first Sony plant dedicated to its mobile business in 20 years. The factory will consists of a start-to-finish production system that will cover all steps through o assembly. Production at the plant is expected to begin in fiscal 2016 with Sony producing several million units of Xperia smartphones per year.
Initial investment is expected to be in the region of several billion yen according to a report from Nikkei, with a production line to be added to an existing site in Pathum Thani Province that was suspended since the 2011 floods in the region.
The previous plant built 20 years ago was in partnership with three local partners, having full ownership of the Thailand plant will lead to speedier decision making. The news sends a strong message that Sony is committed to the mobile space and that it has no plans to give up just yet.