Two new Sony Xperia models to land in Q2 2016 says T-Mobile Poland

by XB on 10th December 2015

in Rumours, Xperia X series


sony-xperia-logoNow that 2015 is coming to close, it is natural to start thinking forward to 2016 and imagining what delights Sony Mobile is in store for us. Unfounded rumours recently did the rounds talking about five new ‘Xperia Z6’ models that could land next year including a 4-inch Xperia Z6 Mini (X45), 4.6-inch Z6 Compact (X55), 5.2-inch Z6 (X60), 5.8-inch Z6 Plus (X65) and 6.4-inch Z6 Ultra (X50).

Suffice to say, we did not report on this as the news does not sync with what we have heard from our own sources. Plus, it would be quite unprecedented to launch a flagship model with five different screen sizes. We’re not convinced that consumers need to choose between so many screen ranges when choosing a flagship – a small, normal and larger models are good enough.

Anyway, the latest news here, goes against the above rumour validating what we have already heard. T-Mobile Poland recently held a press conference and included one very interesting slide. It shows a plan of when new smartphones from Sony, Samsung, LG, Microsoft and HTC will launch during the first half of 2016.

The slide confirms that new Samsung Galaxy and Microsoft Lumia models will launch in the middle of Q1 2016, with a new HTC One model launching at the end of that quarter. LG will then launch new models at the start of Q2 2016, with finally Sony releasing two new Xperia devices at the end of that quarter i.e. not before June 2016.

Of course, we may see a new Sony Xperia announcement sooner than launch, perhaps at the MWC tradeshow in Barcelona, which takes place in late February. But if they are truly going for a summer launch, we imagine Sony may opt to go for a dedicated event at a later date.

If this turns out to be true, would you be glad that Sony is pacing its flagship smartphone launches a bit better? We’d love to hear your thoughts below.

T-Mobile Poland 2016 Smartphone Plans

Thanks Cezary!

  • ChilliPSco

    Let’s hope they don’t suffer the same issue as a number of users of the Z5 series are suffering!

  • Svnjay

    What issues?

  • DBS

    I’ve always been against anything besides a 12 months cycle on phones. ANY phones. Because tech takes time to develop and if you can put a new phone out every 6 months, than that means you’re not putting out anything truly innovative.

    That said, if the, let’s call them “Z6Compact, Z6, Z6M(onster)”, were to come out at MWC sporting OIS and dual/triple led or xenon flash on the cameras, a SD820, 3/4GB RAM, REAL manual controls (not that joke Sony calls “manual”), Qi wireless charging…I would be very glad.
    And that’s because THOSE would be real innovations over the Z3 series, something the Z5 series utterly failed to do.
    But if those Z6 series would be yet other iterative release with nothing really special about them that represents true addressing of Xperia’s REAL problems…then I see no point in them happening other than wasting Sony money.

  • InFlames03

    Yeah, no. What issues are you even talking about? The only issue with the Xperia Z5 I see is the lack of appeal in the USA.

  • HAWX

    But I want 5″ with bezzels like ZL :D

  • ChilliPSco
  • Hexsense

    I only notice one real big issue around internet (aside from minor complains).
    QC issue, many new phone have left side blurry camera lens.
    If you have a good one then it doesn’t effect you but it would be annoying if you buy it overseas just to see that you have to return it for replacement which will take weeks.

  • Stephen Raharja

    I hope Z6 will come earlier in Asia… My Z is starting to break down, but I don’t want SD810 :(

  • Tim Rox Westerholm

    I love my Z5 Premium! I got the gold color :D can’t wait for Marshmallow to arrive!

  • shenoy

    I will be happy if the rumors r true with Z6 mini. But how it can be considered as Z serier when it uses SD620? They should have named it M6 mini. Anyways Sony never launched Z5C in India. Let’s see what sony does with Z6 series.

  • JJameson

    C’mon Z5/Z6 Ultra with 6.4″ QHD or 4K screen, less than 7mm thick body with 4000+ mAh battery. Same or better camera than used in the smaller counterparts, SD820, 4GB RAM, wireless charging, both the chrome and the actual black colors of the z5 premium, and everything else already in the premium.

  • Davis Yik

    I would prefer Sony releasing the compact and the ultra of the z series in April then release the ‘normal’ version in November (or vice versa but I’d rather have it different from Samsung’s release schedule of Galaxy and Note series). This way they can still kinda have the 6 month cycle and yet it somewhat different as the screen size difference does target different audience.

    61eR ®

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  • iia3ezu

    Indeed. And no one is pointing a gun to your head and making you upgrade every 6 months.

  • DBS

    The problem with the 6 months cycle isn’t so much the “push” to upgrade, it’s more that it devalues the phones quickly and it makes it even harder for Sony to do timely updates, something that’s becoming more and more crucial that OEMs nail on Android these days.

  • iia3ezu

    By the time Sony waits till November to release the ‘normal’ version, most people would have already bought the Samsung, HTC or LG offerings in April/May. That’s about half a year’s headstart in sales. Good luck with that.

    Also, the Compact edition is nothing more than an afterthought, a watered down version of the ‘normal’ sized phone. And there is a niche demand at best for it. Good luck luring sales by launching it as a standalone device.

  • DBS

    “less than 7mm thick body with 4000+ mAh battery.”

    Sorry but you have to pick one. As Apple’s recent “cover monstrosity” showed, you either have “thin and light” phones or you have phones with decent battery life. I honestly would rather have a Zx with the thickness of the original one and a big battery and OIS than a thin and light Zx with ever smaller batteries and no OIS.

  • iia3ezu

    Android phones have always devalued quickly, even the Samsung phones. Apple iPhones have always been better at retaining value, if you’re into reselling your phones.

    The second hand market for Android phones is all about going as low as you can, lowballing prices. That is why Xiaomi is doing well, because for around the same price paid for a second hand Android phone, you can have the psychological satisfaction of having the ‘new phone smell’.

  • iia3ezu

    “less than 7mm thick body with 4000+ mAh battery”

    Sorry, but that ain’t gonna happen.

    Also, 6.4″ screen. Samsung once tried something similar with the Galaxy Mega. Didn’t really sell well. Turns out most people don’t like humongous phones/phablets that are too heavy. Who knew?

  • DBS

    I wasn’t thinking so much in terms of resell value (let’s face it, most people don’t resell their phones). I was thinking more about the frustration of spending 600€ on a new device that you can buy for half the price a couple of months later.
    Android (and WPs) drop prices way quicker than the iPhone, true. But for the consumer mindset, that means nothing. All a person cares is bragging rights (which is what pretty much made the iPhone a cult). “I paid 600€ for this phone but it’s the BEST one of X brand”. If one buys an S6 or a 6P etc, one can brag about it for longer and thus it seems that it was a better investment than paying the same price for a phone that in 6 months will be dropped by the company in favour of a new one and there goes the bragging rights.

    Remember, psychology plays a substantial role in the consumer market. Sony should know that well.

  • Nodar Sixarulidze

    Sony Xperia Z6

    http://21c.ge/4382-2/

  • JJameson

    It’s easily possible. The original Z Ultra had a 6.4″ screen and was 6.5mm thick with a 3050mAh battery. The Z3 Tablet Compact had an 8″ screen and was 6.4mm thick with a 4500mAh battery. With the improvements in design and batteries since the conception and release of those devices, hitting that number is far from impossible. It would unquestionably be easier with a 1080p panel as the backlight unit could be thinner allowing for more space for other components. Even with a 4K screen, it is still a definite possibility. Now, to add in wireless charging and maintain that thickness, some capacity would have to be sacrificed, but not much. Also, you are kind of talking out of your ass on this one. The Mega was a mid range, poorly designed phone with pretty much no marketable qualities other than its size. The original Z Ultra was and still is a fantastic large device letdown by a garbage camera. The Z ultra is also extremely well balanced and feels incredibly light for 212 ounces. The people who look for phones like the mega or the Z ultra are looking for the absolute largest multimedia device they can get that still fits in their pockets that also makes phone calls. It’s definitely a niche, but an ever-growing one.

  • JJameson

    What is the Zx? Are you talking about one of the many ridiculous concept devices or are you just short-handing for the Z Ultra? If talking about the Z Ultra, your comment doesn’t really make any sense and needs to be expanded upon. If you are referencing a concept, then I can’t help but find the argument ridiculous.

  • JJameson

    It’s easily possible. The original Z Ultra had a 6.4″ screen and was 6.5mm thick with a 3050mAh battery. The Z3 Tablet Compact had an 8″ screen and was 6.4mm thick with a 4500mAh battery. With the improvements in design and batteries since the conception and release of those devices, hitting that number is far from impossible. It would unquestionably be easier with a 1080p panel as the backlight unit could be thinner allowing for more space for other components. Even with a 4K screen, it is still a definite possibility. Now, to add in wireless charging and maintain that thickness, some capacity would have to be sacrificed, but not much. Also, you are kind of talking out of your ass on this one. The Mega was a mid range, poorly designed phone with pretty much no marketable qualities other than its size. The original Z Ultra was and still is a fantastic large device letdown by a garbage camera. The Z ultra is also extremely well balanced and feels incredibly light for 212 ounces. The people who look for phones like the mega or the Z ultra are looking for the absolute largest multimedia device they can get that still fits in their pockets that also makes phone calls. It’s definitely a niche, but an ever-growing one.

  • Nodar Sixarulidze

    Xperia Z6’s series http://21c.ge/4382-2/

  • DBS

    The x in Zx is just in place of whatever number. So you can pick the name for yourself. Z6, Z7, Z10, whatever ;)

  • JJameson

    Ah, okay. I gotcha. That makes sense now. To an extent I agree. However, what I have found with the original Z Ultra is that increasing the thickness would make the device quite unwieldy. Large screen devices like that specifically have to remain thin to be usable. With the better design and reduced bezels of the z3+, Z5 series and beyond, 7.3mm would be the absolute upper limit of a 6.4″ device for me.

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  • Nodar Sixarulidze

    3 best 2015 smartphones http://21c.ge/1000-2/

  • Nodar Sixarulidze
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  • Nodar Sixarulidze
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  • Erol ?AH?N

    I have seen the news at this website. http://goo.gl/DyBgWo . but I do not think the mini model will come.

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  • Ryuzaki Raiga

    it’s should be reverse, release normal version in march/april then release small/ultra in august/september.

  • skyzo97

    hope SONY release mid-range phone. Because Z5 series is still new.

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  • Fatal1ty_93_RUS

    Why so many Xperias!? Sony, STOP!

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  • Mobilephile

    For USA majority, it’s not lack of appeal, it’s lack of basicly knowing about other mobile brands besides the heavily marketed brands. If Sony did some advertising, I bet they will get more sales, Soniy s still recognize by many American’s

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  • azzido

    hey why Z5 Premioum camera is not covered with one piece of glass like it is in regular Z5 but its frame is sticking out? It looks worse than regular Z5 to me ;)

  • Arda Akca

    Well, I have been waiting for a Z Ultra successor since 2014. Guess it’s not going to happen. It’s BlackBerry Priv for me. Kind of exciting.

  • aseuss

    Even if Sony releases these phones later in the year, it still releases too many phones too frequently. Better to spend money on MARKETING AND PROMOTION, especially GETTING ON US CARRIERS, than spending gazillions developing new phones that no one will ever hear about because Sony doesn’t advertise and doesn’t make their phones available on carriers.

  • aseuss

    Mobile phone analyst Tomi Ahonen, a former cell phone engineer and executive, said last spring that Sony just needs to fire its Mobile marketing people. The tech is often 18 months ahead of others and the build quality is superb, he observes, so there is no reason why Xperia should be floundering. I say, put Playstation America pres., Andrew House, in charge of Mobile.

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  • azzido

    can you translate it to english?

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  • Nodar Sixarulidze
  • Battal

    Sonymobile’s losing competition over&over .

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  • aseuss

    Totally agree. Xperia Z phones have always been well received by critics. In fact the Wall Street Journal said the ‘Sony’s phones have been getting rave reviews. Too bad few people even know about them.” Gizmodo said ‘lack of carrier support is seriously hampering sales’. Most writers say that if only Sony did some promotion, people would know about them and then buy their phones.

  • aseuss

    There’s no appeal because people in the US don’t even know Sony makes phones. Even the Wall Street Journal said, “Sony’s latest handsets have been winning rave reviews. Too bad few people even know about them…Sony needs to learn a little something about distribution (carrier support).” Gizmodo, a gadget site said, “Lack of carrier support is seriously hampering sales.” Thing is, carriers aggressively promotetheir phones, but if a phone isn’t on a carrier or the company, like Sony, doesn’t front advertising costs, those phones never get in front of customers’ eyes. Either in storesor on TV. They see Samsung, LG, HTC,Motorola. But not Sony. Customers don’t even think to buy what they don’t even know about.

  • InFlames03

    Definitely marketing issues are what’s hampering recognition of Sony phones in the US. Sony phones don’t appeal to Americans because of how heavily advertised the other phones are in the US market. A lot of Americans don’t really see what’s special in the phones to pay $650 (they’re too hung up on carrier plans, while I’ve always been an unlocked phone customer, little do they know that the flagship phones they have are also $650 off-contract). If Sony marketed each of their ‘small but great’ features that change everyday usage, as well as sell unlocked Sony phones in the US, they would make stellar profits.

    Side Note: Americans get so raved whenever I slide my Z5 under the tap or into a glass of water

  • InFlames03

    True, every single person that has asked me “What’s that phone?!” responded with “Sony makes phones?!”

    The lack of knowledge of Sony phones here is crazy!

  • aseuss

    That’s a perfect TV ad, right there: Guy taking pic at restaurant, drops phone in glass of ice water. Everyone holds breath. “No worries- It’s a SONY!” Or baby gets fudge all over mothers phone. No worries-she just rinses it off under tap. Good grief, why doesn’t Sony capitalize on this? Sure, they now say you can’t go swimming with your Xperia. Fine. But that doesn’t mean they can’t do the fudge/ice water thing. Man, any one of us at XperiaBlog could handle Sony marketing better than the people at Sony. Either they’re totally stupid or total wimps.
    By the way,you got it right about people just not wanting to front the $650 for off-contract phone. Actually, you can get a Z3 for like $400 now, but still, that’s a lot to people who are used to subsidized phones. Bottom line is Sony needs to work with carriers…though frankly I think they give Sony a very hard time.

  • aseuss

    I think we’re all in agreement here that Sony needs to step up its marketing/promotion game. One commenter said that whenever people ask him what phone he has and he tells them, the answer is always the same: “Sony makes phones?”
    That says it all: Sony’s marketing is horrible, so much so that people don’t even think to buy Xperia phones…because they don’t know they exist. Hence, tanking sales. Sony keeps insisting they won’t shut down Xperia, but look what they just did to Vaio. They keep losing money so they’ll be forced to nix Xperia.
    But not if they sell phones. But they need to make people know they exist. Tell Sony to wake up and get its phones on carriers and promote their stuff. Twitter @sonyxperia or @sonyxperiagb and let them know your opinion. They’re receptive and really want to know what customers think. Rumor has it that 2016 is make or break year so they need to act fast.

  • singh

    I agree in US there’s a lack of knowledge about sony phones, but i live in the uk and sony phones are very popular although sony does advertise not in a big way ,but just enough. It rains a lot in england so z series is ideal. I find the US market very biased towards other brands and mainly promote iphones.

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  • andik setyawan

    Oh sony :(
    Your product is the best , but in my country your service after sales very very bad. #indonesia
    http://nontonline.xyz/

  • aseuss

    Yes, Sony is still recognized by people and if they only knew Sony made phones, Sony would get more sales. You should twitter @sonyxperia and @sonyxperiaus, they need to hear this from as many people as possible.

  • aseuss

    Your insights are great and you should definitely twitter Sony about them at @sonyxperia and @sonyxperiaus. That anecdote about washing off your Xperia under a tap or sliding into a glass of water is priceless–bet they have no idea how impressed US customers are about waterproof phones–and therefore how popular these phones would be if SONY simply did an ounce of promotion. I also think they need to hear about those ‘small but great’ features that would make excellent TV ads.

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  • Joshua CN

    Sony, please release a Z6 Compact with Qi charging as standard, without needing a huge new case!!!

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  • blindexecutioner

    I’d consider a smaller Xperia phone if Sony and T-mobile would get them certified for wi-fi calling.

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