The Sony Xperia ion (LT28i) has launched in Hong Kong today. The suggested retail price is HK$ 4,998 (£418, €521, $644), but for a limited time Sony are throwing in a free 32GB microSD memory card, Sony fast charger (EP851) as well as a coloured shell for the phone available in orange, pink, green, blue and yellow colours. Seems like a reasonable deal to us.