Xperia XZ Premium pre-orders open in Sony Store Europe; confirms early June launch

by XB on 15th May 2017

in Xperia XZ series


Sony Mobile has kicked off Xperia XZ Premium pre-orders in Europe through the Xperia Store. The handset is available for £649 in the UK and €749 throughout mainland Europe. In Sweden, the phone costs SEK 7,990, while in Poland it is 3,199 Zloty.

The store is offering in the handset in both Deepsea Black and Luminous Chrome colours (no Bronze Pink option is available). The store is likely to offer both colours, even if one of these colours are a carrier exclusive in a certain region. For example, in the UK, Carphone Warehouse has exclusivity on Luminous Chrome, but this colour is available to buy in the Xperia Store.

Sony is also offering a pre-order incentive in select countries. Germany gets the best deal with a free pair of Sony MDR-100ABN headphones, worth close to €300. In the UK, you are given a free pair of Sony MDR-NC750 earphones, worth around £60. However, no other region has any freebies, so if you’re feeling aggrieved in the UK, be thankful you at least have something.

These pre-order offers last until 31 May 2017, with Sony confirming that deliveries are expected to start from the beginning of June 2017. So, who plans to make a pre-order?

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