Xperia XZ2 Premium arrives in mid-August in Japan – is it too late?

by XB on 14th May 2018

in Videos, Xperia - Japan Models, Xperia XZ series

Sony Mobile Japan has announced that au by KDDI will carry the Xperia XZ2 (SOV37) and Xperia XZ2 Premium (SOV38) on its network. This follows on from SoftBank announcing the Xperia XZ2 last week. The Xperia XZ2 will launch on both networks in late May, however it was the Xperia XZ2 Premium launch date that piqued our interest, particularly since there has been a dearth of information since announcement.

Today Sony Mobile Japan has confirmed that the Xperia XZ2 Premium will launch on au by KDDI in the middle of August. Now, there’s every chance that the Xperia XZ2 Premium launches in other countries before it appears in Japan. However, we’ve already heard that the phone will only launch in select countries globally – for example it may not appear in the UK. If this launch date is accurate, we can begin to see why. If this turns out to be the case, is it too late in your view? Let us know in the comments below.

This launch window would place it only a few weeks prior to the IFA tradeshow, which takes place in early September. This means it will be hitting retail potentially a few weeks before Sony announces its next flagship at IFA, as has traditionally been the case over the last few years.

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