A few days ago we noticed that Sony’s key @SonyXperia Twitter handle was deactivated. Sony Mobile runs a number of Twitter handles, with channels for each of the key geographic areas. However, the main @SonyXperia Twitter channel had by far the most followers (>1 million).
Now if you try and find @SonyXperia you’ll find that it has disappeared. This is not the case for Sony Mobile’s key Facebook and Instagram accounts, so we can only assume this is some mistake on Sony’s part. We’ve reached out to Sony to find out what’s happened and let you know if we hear back.
Update: Looks like Sony Mobile’s main Twitter account is live once again, with a message saying that their new feed will have a new home from 1 June 2019. What could that mean, is the company rebranding? Sounds cryptic to us. We’ll keep you posted.
Thanks Daniel and Joey!