Xperia Z (SO-02E) gets priced in Japan

by XB on 24th January 2013

in Xperia - Japan Models, Xperia Z and Xperia ZL

NTT DoCoMo has officially released pricing for the Sony Xperia Z (SO-02E), due to launch in Japan on 9 February 2013. The price looks equivalent to that mooted in other parts of the world, coming in at 77,280 Yen (£545, €645, $860). Various pricing options exist for monthly plans and full details can be found here.

Via RBmen.

  • evolutionx1

    Expensive. I’m not gonna spend that much amount of money on a mobile phone.

  • xperiax10.awesome

    Pricey !!! but its ok..

  • sony

    price in Japan always more expensive than outsides…
    Xperia Z 860$ we will find it cheaper on other countries

  • Zendrix

    I just reserved a white Xperia Z this afternoon from Yamada Denki and they are offering it for ¥0 (free) with 2 year contract.

  • DrazenDodig

    IF we actually look at the site, we will see that it is slightly cheaper than SGSIII

  • Lunkz

    and the SGSIII looks ugly

  • rickiking

    I really hope it’s cheaper than $860 outside Japan.

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  • Hamza Salau

    i am willing to pay up to $700 for this device unlocked nothing more

  • georgiy shevchenko

    Wow, thanks for a heads up! Any info about the off contract price from them??

  • Mark phillips

    I guess this phone will just be my dream I so badly want one! :(

  • Aokde Gharra

    well, people in my country (israel) buy the iphone 5 for 1400$ and the galaxy s3 for 1200$, so yeah, i guess any price lower than that should be ok…

  • evolutionx1

    I don’t even know why people downvoted my comment. I just shared my opinion. I don’t know about others

  • Zendrix

    Off contract price is ¥77280 for one time payment or ¥87780 payable in 24 months with ¥10500 down payment. But please double check with them. Also if you are switching from Softbank or KDDI AU to DoCoMo they are giving away ¥20000 in store gift certificate.

  • Drshbaby

    hhhhhhhhh , of course ^^

  • lovebmw

    who remembers Xperia X1? that thing was $900.00 at best buy in the U.S. 5 years ago…. at least the Z is worth it. and in japana phones were always more expansive.

  • What about India guys when this phone comes

  • reptile64

    ?I’d rather give €650-700 for this than buying an iCrap!

  • georgiy shevchenko


  • Steve Blows Jobz

    The price you pay for living in a warzone

  • Steve Blows Jobz

    Of course it is. Nobody would pay more than the retail price of Iphone for that.

  • ScrewGinger

    And the same price as Note 2

  • georgiy shevchenko

    Is there a something like VAT in Japan that can be deducted if the device is bought to ship abroad or paid for from abroad etc. ?)

  • Zendrix

    Nope, nothing

  • dereknobuyuki

    Getting tax back for items is mostly for products marketed as “duty-free” otherwise it’d be a lot of hassle. If you are shipping it abroad, it is unlikely to work.

    The Sales Tax in Japan is 5% (although controversially may increase) but prices are required to always include the tax.

  • dereknobuyuki

    Basically, this means it’s the amortized equivalent $150-$200 (wrt purchasing power parity) with the 2 year support plan. This means that you pay the price the shop asks for up front and they give you a massive discount for 24 months. It’s not a “contract” in the mobile carrier sense because you can change anything without punishment.

    Unless you are only going to have for phone for less than 1.5 years, it is more economical to pay at once, get the discount back, treat it as a 24 month amortized cost rather than paying it in instalments

    Finally, as I’ve said before, there is no actual official price only a suggested price. Prices may vary wildly from shop to shop since all these devices have “open market” prices. Kakaku is useful for comparing shops although it won’t go into enough details.

    (Also, I finally played with the Xperia Z and Tablet Z but I’ll write that in another post).

  • dereknobuyuki

    $150-200 (relative to purchasing power and amortizing cost) is not really more expensive than a lot of other countries. You’re right though that it is expensive for someone to come from another country to Japan just to buy a phone as you wouldn’t get any of the benefits of differences in purchasing power parity and the benefits of the carrier allowing you to essentially spread discounts over up to 24 months.

  • georgiy shevchenko

    Looking forward to this

  • testor

    but there are 2 galaxy s3s listed on that site. what’s making that other s3 more expensive?

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  • Jim Paget

    Does anyone know if the Japanese Model of the XPERIA Z Tablet Case is different in features, or is the difference in model number purely nothing more than which country it was released in? I have the GSP312 model, and personally, I really LOVE this Tablet! Internet was pretty fast on it, and it’s nice and small too! Basically, I live in the UK and I travel alot for my business, so having a Tablet that has near PC functionality with fast WiFi speeds that I can easily carry with me is absolutely essential to me. I have to say though, I found the SONY XPERIA Z Tablet that they have here in the UK absolutely PERFECT for this! In fact, my only initial gripe is that with tablets in general, is that you have to be much more careful about protecting the screen. But thankfully I managed to get around this pretty well by finding a decent case for it that has a strong lightweight lid, which totally solved the problem! Was pretty darn cheap too (I think it cost me less than 10 bucks on Amazon). One thing I really love about this case even more is that the one I found came built in with a magnetic sleep sensor, which automatically turns the tablet on and off INSTANTLY (no seconds to wait like on my old Laptop). Only one model I have found so far that does this feature though, which I think they called it something corny like the “G-Hub” case (stands for gadget hub, apparently!) but all joking aside, it truly was BRILLIANT! If anyone was curious, here’s the link to it… Totally made my Tablet the best darned portable computer I have ever owned!

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