Sony Mobile’s 2015 MWC keynote now available to watch

by XB on 4th March 2015

in Videos

Kaz-Hirai-Exec-WelcomeSony Mobile had a low-key event at Mobile World Congress in Barcelona. There was no proper keynote and no livestream for the fans. Instead, Sony CEO Kazuo Hirai, Sony Mobile President Hiroki Totoki and SVP of Sales & Marketing Dennis van Schie took to the stage to welcome the assembled media to Sony Mobile’s MWC stand. If you are intrigued to hear what they had to stay, then check out the 19-minute ‘Executive Welcome’ video below.

Kaz’s opening remarks certainly seems to reiterate that mobile will be a core part of Sony going forward:

“Mobile remains an important part of the Sony Group. And the reason for that is quite simple. Smartphones, tablets, SmartWear and mobile services are firmly rooted in our daily lives. They’re often the last thing we see before bed and the first when we see when we wake up. Sony has always been about doing what has never been done before. And the next phase of Sony Mobile is all about carrying that spirit forward, and making sure to entertain and ‘wow’ our customers around the world.”

Watch the full video below.

Via Sony Mobile Blog.

  • That’s fantastic news. They should advertise more. Especially in America. People don’t know how great are Sony phones.

  • i love SONY
    i love SONY
    i love SONY
    i love SONY
    i love SONY

  • SONY mobile is brill i have one but where is the WOW factor

  • jxPerience

    SONY the only electronics manufacturer that i loved. Without SONY i will not be able to enjoy and experience technology.

  • sb945

    Feb Feb Feb 5.0?

  • ZXcorr

    Go Sony. I hope you’ll do better this year.

  • a.hamameh

    Got it today

  • Tim Rox Westerholm

    At Home: Sony PlayStation 3D Display, PS4, PlayStation TV, Vaio. On the go: Xperia Z3, Xperia Z3 Compact, PS4 DS4 + Accessory + PS4 Remote Play, Xperia Tablet Z 4G, SmartWatch 2 metal, SmartBand, Noise Canceling Headset, PlayStation Vita 3G.

    I’m very happy ?

  • Guest

    Got what today?

  • Tim Rox Westerholm

    Can you share it using Drive? :-)

  • a.hamameh

    Check the Screenshot -_-
    Photo Editor update

  • Photo editor is a part of Album app no?

  • a.hamameh

    No it has a specific update for it

  • a.hamameh

    I will when I back home :)

  • Nguy?n T?n L?c

    Oh so that Dennis van Schie firmly confirmed that Lollipop will be rolled out this month, good thing.

  • Alex Norris

    K A Z, we wait Xperia Z4, comon, release Z4 in April with Lg G4 !

  • sfkaudi

    Here you go
    Sorry couldn’t help it

  • gamer324

    Finally, now people have heard it straight from Kaz, hopefully everyone will stop spelling doom and gloom for Xperia, especially since it all started with that one poorly written, sensationalist Forbes article.

  • gamer324

    Just no.

  • Taras Morales


  • Dilesh Perera
  • Snorky112

    z3 is still great, why change?

  • Timel

    You have all these toys and you think it will save Sony from bankruptcy?

  • Nguy?n T?n L?c

    It’d better Sony delay Z4 and add more mind blowing features to it. Make sure it is perfect and more different than the previous Zs would help it be more competitive.

  • hmmm

    delay?are you crazy?do you want to sell z4 in december???who will buy it then?I tell you,no one will buy z4,as it will be nothing new comparing samsung and lg in terms of specs..and it will be more expensive,and almost outdated……look it’s almost 2016 and be bring you the old snapdragon should release z4 now,and still costumers from samsung,lg,and others…but release it in 2016!next month everyone will buy s6 and htcm9 and I don’t think that they will also get z4 2-3 months later!!! BAD THINKING. this could have been sony’s year..but they don’t have brain!!!!

  • Omarion07

    I think it’ll be released around May/June

  • hcm.

    Kaz you need to get a few software devs from the RX100 team to give a hand on Z4 camera…

  • nick

    Ppl like u would be responsible for the loss of such companies… Who would want to dekay the flagships…

  • mike630

    Z3’s camera sucks compared to Z2

  • Sommerregen

    Fanboys always scare the crap out of the non fanatic consumers. I have an old tube TV and a 25 years old amplifier by Sony (both from my father). Now I have a compact Z1 and a Vaio Duo 13 (overpriced, but a Gift) and I am satisfied. But I give a f about brands. I would always switch if I need an upgrade and there are better gadgets with more support and for less money. Love can make you blind :p

  • karamelakimo

    Go sony we trust in you

  • Tim Rox Westerholm

    Thank you bro

  • Amir

    z series = wow
    z4 and the next compact = super wow
    z4 ultra = super mega wow

  • SilentGod

    Probably not… but at least will delay their bankruptcy if they don’t do something much

  • Amir

    wrong. z3 camera is better according to all professional camera websites.

  • SilentGod

    If being blind can save something, well.. I guess it’s not that bad

  • mike630

    haha no. look at the vids and pics on internet

  • Alex Norris

    Still Great… Z3 is only modified version of Z2. Nothing special..

  • Alex Norris

    Agree i tested both cameras, Z3 photos are more noisy and contrast very high.

  • Amir

    haha no. I looked. z3 pics are just better.

  • a.hamameh


  • Md Olyullah Akand

    So can we hope that Z4 is going to an WOW device???

  • Nguy?n T?n L?c

    Sony have already released Z3 just 6 months ago. It’s still early to release another one. As far as I see, that 6 month life cycle of flagship didn’t bring any good to Sony. Lots of people agree that 6 month cycle strategy is what make Sony loose customers as their products become outdated quickly and it’s harder for Sony to support them in term of software. I believe Sony have also realize as Mr. Hiroki Totoki said here
    Only Sony who is in lost pursued that 6 month cycle for so long in the industry, others like Samsung, HTC and even Apple all go with 1 year cycle. I understand from your point of view if it is as someone who haven’t bought an Xperia flagship so you one to see new thing to compete with other brands. But you have to also understand from the view of people who have just bought Z3 for example. Besides, if Sony release new flagship so quick, there will most likely be no outstanding upgrade over Z3 just like Z3 over Z2. Sony also said they want to observe what their competitor are doing so they can do better.

  • Itsarapong Intoum

    By releasing M4 which I believe it is much better than samsung A5 and also have cheaper price, Z4 tablet which is much better than iPad. I don’t have any idea why sony will go bankrupt.

    Just go away hater and troll. You guy deserve shit !!

  • Nguy?n T?n L?c

    I’ve never said until December. From those recent rumors, it’s likely that Sony will release Z4 in May or June. And lemme tell you what, have Sony ever announce a flagship and sell it right off after that like Apple. Of course no, Sony always delay selling a month or two after announcement. So if people want to buy the phone right after they hear about it, would sony be able to sell it and gain profit? still no, those customers also feel frustrated to wait and may change to other brand in the mean time because less people will talk about Sony flagship by the time they sell it.

    So now, assume the most positive case where Sony announce Z4 in May which lots of upgrade that can blow customers away, or refined the product to the point other tech site can’t complain and give low rating point for their product. In addition, Sony have time to prepare a good presentation for Z4 and sell it right after announcement, wouldn’t that also give them a good opportunity for their product to reach the customer? Not only that, their still LG and Apple who haven’t announced their next flagship, so why the rush. Finally, be honest, have the 6 month cycle strategy bring any good to Sony yet?

  • Nguy?n T?n L?c

    then if you want Z4 to not just be another modified version of Z3, you gotta give Sony some more time to polish and refine it.

  • Snorky112

    it may not be as good, but it doesn’t sucks

  • Alex Norris

    Why we must give Sony some more time to polish and refine it… Once again, I say – Z3 is not brand new smartphone, Z3 not new smartphone, it`s only modified Z2, (modified) without great changes. How long to wait .. Sony will release their Z4 when it technically will obsolete when competitors wiil be significantly cheaper in price, when the Chinese will release more powerful and interesting smartphones.?

  • Kaostheory

    Only Apple has a one year cycle. hTc has the one i and s, and I can’t even keep up with Samsung phones. The 6 month cycle is fine but the 3 should have been called the Z2s.

  • jokensy

    Now that Sony will keep on making phones, Samsung can rejoice too since they will be able to copy the design of Xperia phone again. The S6 is basically an Xperia Z series phone mixed with an iphone 6.

  • jokensy

    Vaio is not part of Sony anymore.

  • Kaostheory

    Noise canceling
    Stereo speakers
    FM radio
    More nits and better ratio
    Better camera (hopefully better software with 5.0)
    The Z3 is still very current, the only feature that is missing is infrared and maybe fingerprint if you’re into that gimmick.

  • Nguy?n T?n L?c

    Samsung may flood the market with their crappy phones but their flagship stay true to 1 year cycle i.e. 1S and 1 note (2 for each if you count the edge version that was release along) per year, HTC also do that, i and s is just variant. 6 months cycle maybe right if Sony can deliver mind blowing features every times, but that clearly haven’t happened yet.

  • Kaostheory

    That’s why it should have been the s. Anyway Sony has the fewest flagships other than Apple even with the 6mo cycle.

  • Nguy?n T?n L?c

    There’s still time so we won’t know for sure what Sony will bring to the table so how do you know for sure Z4’s characteristics can’t beat S6. Sony already said in MWC that they will observe what others do more carefully now so they can/ maybe do something better.

    And again, would you rather have Sony release Z4 right away knowing that it will just become like Z3 which is like you said, not a new smartphone, only modified Z3 without great changes
    would you give Sony chances with more time so that they, maybe will add more features, a new design, and it’s not just about the chip you know, there stuff like the speaker, the camera performance, the software, the battery improvement that can make Z4 stand out and some more time may actually bring that. S6 chip is already the strongest right now so there is no point pursuing that part anymore. And from what M4 aqua, Z4 tablet and E4, price tag seem to be better now so it will still have chances.
    It’s not that Sony will wait till September or something. I think the latest Sony would delay Z4 is till May or June.

  • Kaostheory

    Sonys hardware is one of the best, it has the most features compared to any other phone. Their weakness is software and marketing. They need more ps integration and hopefully with 5.0 and raw, their camera problems will be a thing of the past. Z3 vs SG6 noise canceling, stereo speakers, waterproofing, fm radio, better screen ratio and nits, better camera sensor, better design (no camera hump), SD (although there are valid arguments against)

  • Nguy?n T?n L?c

    Well Sony may have the fewest flagships (if you do not count the Ultra or Compact variants) but still pretty enough to move to 1 year cycle or at least 9 month cycle now in my opinion. I would rather Sony wait a little more on Z4 and do something more stunning with it. Of course, Sony should not delay Z4 too much up until December or something, May or June should be enough.

  • Alex Norris

    A long list of..)
    in some moments is better, but in some moment worse.. Stereo Speakers only little better. Radio, Z2 it has . Z3 screen shows cool tones . Steadyshot works better on Z2, and lollipop will be on Z2 too) Waterproof, only some small changes. Camera better on Z2 like audio recording on video

  • Alex Norris

    New design ..) It joke, right… It will be the same story, nothing new, simply another Sony brick. We all very well know, Samsung has better programmers and camera again will be better, than on Sony and Exynos is great processor.. Galaxy Edge has nice design, and Z4 will be anothet brick like all Z series. What must show Xperia Z4, Revolution…? IMO, another evolution, like always.

  • Kaostheory

    LG is reported to be releasing a higher end phone above the G4. I would definitely like Sony to release a more premium phone than it’s done in the past (all the highest quality parts available). I don’t disagree with you, just calling you out on the “everyone else only realeses 1 a year comment”.

  • No Xperia Z4 phone announcement?

  • Nguy?n T?n L?c

    Ok yeah I also don’t disagree with you. My point is just that it’s better for Sony to move on from that 6 month cycle. Thanks for the call out. And yes something even more premium than the current Z series, at least maybe bring that to Z4 or something is what Sony need. Some tech sites are already claming S6’s craftmanshift is superior than that of Sony’s past phones so I really hope Sony doesn’t disappoint us.

  • Nguy?n T?n L?c

    That would, of course, be the worst case for Z4. But so far, the fourth series have already shown some positive changes in term of pricetag over specs. Sony have said they will observe others more carefully so I’m just being hopeful here that Z4 will be more than another modified Z3.

    If Sony will indeed release Z4 late but with no real good upgrade then it’s Sony’s loss and they deserve it.

  • Alex Norris

    If Sony should release Z4 on October, and we know, James Bond will be in october, it will be too late &100% fail for sony and no one agent 007, will not save the situation .

  • Nguy?n T?n L?c

    True, maybe if they can add OIS without a camera hump, it would even get better. It feels like Sony depend too much on third party developers or something, and they themselves can only come up with similar unpolished app like what’s new, sony select, some AR stuff, etc. Their core media apps are still pretty awesome though :p

  • Nguy?n T?n L?c

    Yes October will be indeed too late. Hopefully they can deliver something real nice in the latest of May or June.

  • Alex Norris

    I remember last year, HTC showed their flagship (M8), and on the second day, began their worldwide sales, and our Sony all the time is late.

  • mibas

    How many wanks you have per day…because from your comments, more than 3 I would assume

  • mibas

    Learn English before you comment or see your psychiatrist

  • Joe

    Go Fuck yourself Hirai! You are dragging down Sony! Let’s somebody with more vision than you take the helm and make Sony better!

  • Laurie Miles

    No-one seems to have commented on the actual video, which was 19 minutes of my life lost during which nothing new or exciting was said. It did not help that you couldn’t see the presentation screens as the various talks went on, but I hope they do a better presentation for the new Z4.
    I’ve already preordered the Z4 tablet, but if this presentation was all I had to go on, I would not have ordered. Time and again Sony’s marketing and promotion of their products leads to their innovative designs being overlooked. I’m fed up of reading articles elsewhere about smartwatches that completely ignore the fact that Sony has a mature current product and has been producing these devices for longer than nearly everyone else.

  • Thanks for sharing this article. What an interesting read.

  • DosesOfReality


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