Sony’s IFA 2016 press conference is on 1 September

by XB on 26th July 2016

in News

IFA 2016 Sony XperiaSony has had a presence at the IFA tradeshow in Berlin for a number of years now and 2016 will be no exception. Sony has confirmed that this year’s press conference will take place on Thursday 1 September at 13:00 CEST. We are expecting at least one new Sony Xperia device to be announced in the form of the Sony F833X, which has leaked a couple of times recently showing a device with a slightly new design, dual-LED flash and USB Type-C. So mark your diaries folks.

  • bun_ji

    There we go. Yay (^~^ )

  • Manu

    This is Sony’s last chance for a SERIOUS flagship Xperia phone in 2016!
    Let’s hope the best…

  • Itsarapong Intoum

    I’m going to pay for it either it make me happy or sad. Then I will complain blah blah later :P

  • Chaturanaga Manchanayake

    Let’s see what they gotta offer. If not it’s time for me to move on to a Nexus.

  • Bashar Shehab

    Actually Sony usually brings something good in IFA, like Z3 and Z5, so I guess they should have something good too now..

  • adibuyono

    Wish for :
    At least 4 GB RAM
    QHD display
    Snapdragon 821/825

    No more left behind at least in paper specs please..

  • ramuk

    Then get ready to be disappointed. I don’t think Sony will jump into QHD display. They will most probably jump to 4K display. 3 GB RAM is another thing I think they will keep using until power saving DDR4X version launched.

  • Little Man

    Excuse me, the rear camera is in need of OIS as well.
    (And maybe mend the perpetual need to reduce noise in daylight too?)

  • asgaro

    Wake me up when there’s finally a new sub 5 inch Compact announced!

  • Itsarapong Intoum

    That’s opposite from what I hear from SONY staff in Thailand…

  • Michael

    lol true story

  • Matt

    yep, its fun to dream , but the reality is harsh indeed.

    nah 3gb is fine really.

  • ramuk

    Yes, 3GB is fine for FHD display. But I wish they put have 4 GB RAM ( most probably they wouldn’t put an extra GB RAM).

  • ramuk

    I hope they are telling you the correct info. BTW, what did you hear from their staff ? (FHD and 4 GB RAM) or (QHD and 4GB RAM).

  • Itsarapong Intoum

    This series will have 3 model just like Z5 series. The big one (5.5 inch) will have 4GB RAM, 2k resolution display and same price tag with Z5 premium…

  • ramuk

    Hope you/they are right and I’m wrong.

  • Itsarapong Intoum

    If it’s wrong then I will make him find a new job because of providing a false information to customer :)

    Oh… just kidding…

  • Emil Oskarsson

    Xperia z2 was a good device aswell when it came out, with better specs and better camera then the Galaxy s5 from the same period in 2014 :)

  • ramuk

    LOL, Cheers.

    I read last year they are about to open a new factory in Thailand. Do you have any info about their factory? Did they started making phones in their new factory?

  • Joandcotton1

    <<o. ?????????????????????????????????????????????????????:::::::!!br337p:….,….

  • Bashar Shehab

    No one said it wasn’t ;) but look at the Z3+ the last year, and the X serie this year, and you’ll know what I mean.

  • Nick Paschalidis

    I noticed the same thing too.Sony introduces good stuff in IFA lately and and not so much in the summer period.

  • Bezels for the win !

    SONY flagships that come at IFA where Z1 ,Z3 ,Z5 . Those that come at MWC where Z2 ,Z3+/Z4 and X Performance ( same design as previous ones but with enhanced hardware like front camera and chipset ) and it goes like this :

    IFA —–> MWC ————-> Most noticbale upgrade of MWC model over IFA model .
    Z1 ——> Z2 ——————–> ( stereo speakers + SD801 )
    Z3 ——> Z3+/Z4 —————-> ( 5MP front cam + SD 810 )
    Z5 ——> X Performance ——–> ( 13MP front cam + SD820 )

    the best way to understand this pastern is just too look at similarity in design instead of specs sheet …

  • Bezels for the win !

    there is more chance that SONY will put OIS in their rear camera then that we will specs he is wishing for . get ready for 3GB RAM , FHD and SD820 .

  • Itsarapong Intoum

    Yes. The 3 new model will be manufactured in Thailand.

  • Bezels for the win !

    once a year bro , once a year …. Z1C , Z3C , Z5C …

  • KarFar

    realistic expectations:
    base model: 5.1″ 1080p 3gb ram
    compact: 4.7″ 1080p 3gb ram
    premium: 5.5″ 4gb ram with some ground breaking screen technology (not just a gimmicky 4k)

  • Nafnaf84

    When most of the comments shows the fear about the RAM, I’m more doubtful about the battery that they seem to reduce since last year… :/

  • Randy

    Let’s hope there will be a new smartwatch/band/talk combined.

  • Subham Dey

    I don’t think they will launch only one flagship.. Possibly they will launch another new series with a compact, a normal and a premium one!!
    May be Xperia X1,Xperia X1 compact and the Xperia X1 premium!!
    And look like they will be use 3gb ram for the base model and 4 gb for the premium one!! That’s OK!!
    Sony plz give us a perfect successor of the z5 premium…I wish Xperia x1 premium with 5.5-5.7″ bezelless 4k HDR display.. Snapdragon 823 with 4 of ram, at least 4000mah of battery, ip68, better streao speakers, 13 Mp front camera with 4k recording and for rear a dual camera sensor with OIS and ofcourse improved low light capability..
    A true z5 successor with at least 3400 mah battery, 5.2″ full HD HDR display, A better camera with OIS, laser autofocus and dual led flash (the f33X model)
    And made them €600 for Xperia X1, €800 for Xperia X1 premium!!

  • Nikhil Yadav

    Sony pulled out Z4 earlier last year. Well, It was a very good phone, but was doomed because of critics, but the best thing it brought on table was that “Aqua Green” color. Hope that happens in next flagship (and yeah, 6GB RAM please)

  • Ant Morgan

    Last chance – before I jump ship to the new Moto Z handset which will be released around the time Sony announce there new one which of course it being sony wont become available for another 6 months.

  • Jaissal S

    Im excited to see what Sony has to announce. I wonder if they will show anything on the tablet front.

  • Matt

    I’m also pessimistic on that

  • azzido

    I hope they will be back to Z seires and will call it Z6 as well (instead of X failure, as X means failure for me now… X brand is done).
    I hope for great display, great curved camera lens, one piece matt glass back, S-Master with Mega Bass and big battery.

    At least 4 gigs of RAM please :D

  • azzido

    leaks please! :D

  • Jesús López Sotelo

    I’m waiting for a new top of the line wireless extra bass headphones to replace my XB950BT.

  • 21187

    The Smartwatch 4 is long overdue. And what happened to Xperia Ear?

  • (NinJer)

    You mean 720p on compact, all the sony compact phones so far have been 720p.

  • jag

    I’ve been hearing about this S-master chip since Xperia S and until now there is no single special audio chip included in any of the flagship xperias. I already gave up for this wish and just bought a walkman for myself. Couldn’t be happier with my music now.

  • Phil Gym

    That would be amazing. Can I trust you?

  • Phil Gym

    I want Sony to show something that everyone will rave about…like HTC10

  • Itsarapong Intoum

    I would like to ask the same question to SONY’s staff I’m talking with.

    Just one month left and we will see the truth !

  • Vinny Conforto

    mmm sounds too good to be true..

  • Emil Oskarsson

    I recently replaced my 3 years old with the Xperia x performance and spec wise it’s behind other manufacturers, but in every day usage it’s actually a frontrunner in my opinion. Beating the “mighty” galaxy s7 in many ways but hey that’s a phone from Samsung and they always sucks compared to Sony phones atleast I think so :) the Xperia z3+ could have been a good device if qualcomm had put their 810 soc together with their own architecture just look at how cool the Snapdragon 820 runs :) And got my x performance for a great sum of money aswell, just about 520-540 euros plus the fastcharger and an actioncam mini in Sweden :D

  • jamie evans

    I hope we all will see Sony Mobile redemption at IFA2016. Before that, I wanna see some more leaks lol

  • Itsarapong Intoum

    Well I try to not hope too much…

  • Ailan Hidaz

    Interesting set of wishes but the chances of any of them actually coming true at this IFA show are slim to none. :(
    Also S-master audio is a pipe-dream at this point.
    Ironically, HTC and others are using DACs that make their phones graet in terms of audio – meanwhile Sony is ignoring their own in-house technology that could make their phones relevant again in the market.

  • Ailan Hidaz

    You replaced your 3 year old kid for a Xperia X Performance?
    I can’t tell if that’s a great trade-off at the end of the day :D

  • Svnjay

    The HTC 10 is ugly and doesn’t front facing speakers.

  • fried_egg

    They need to shove a rocket up the arse of the X designers… perhaps an xZ7 might be the answer!

  • azzido

    Announced in September 2016 – available in May 2017 :)

  • azzido

    Green color from Z5 is far better.

  • azzido

    I am not going to carry 15 different gadgets with me all the time, that’s why we have “smartphones”. I want to have it all in 1 device. Dot.

  • azzido

    Yes, Z4 tablet with newest SNAP, 4GB of RAM and much bigger battery would be nice!
    Also, they are in a huge need of developing brand new apps special for tablet that will bring the attention to their device / brand. Offering only what is already available from Google Store that can have any other cheap chinese tablet is TOTALLY WRONG policy.

    Their weak point of tablets is soft.
    Their are offering good hardware, but almost nothing special and unique for Xperia owners only that could bring attention, hence the sales are weak.
    Also, which is common for Sony, overpriced as it is still Android tablet only.

  • azzido

    new talk with heart rate sensor should be included as well as noise cancelling headphones. For the proces Sony is depanding these toys should be included…

  • azzido

    I think the cost of everyday feeding X Poorformance is much lower than feeding 3yo kid, hence in terms of money it was a good deal, much better cost effective solution looking from the future perspective :)

  • Bashar Shehab

    I’m not a fan of Samsung and I know that the S7 sucks lol. But 3 gb of RAM is 2016 is kinda disappointing, not to mention lack of 4K recording with the highest price ever.
    Atleast if the phone was 150$ cheaper it would be a success

  • Bashar Shehab

    Nice name :D

    Anyway, usually MWC devices brings the new chipset and the new hardware in general, but IFA devices inhances the device overall and make it such a great device. Look at Z2 and Z3, you almost don’t see a difference in specs sheet while in real world you find the Z3 much much much better than Z2. Just my opinion tho

  • EQ

    It’s all relative. I think you are ugly but someone else will think you also look ugly, see? You are making a statement when you should say “I think..”. I am stating a fact since you are ugly. Get it? Good!

  • Svnjay

    Pot calling the kettle black.

  • EQ
  • Svnjay

    Who seriously upvotes their own comments?

  • EQ
  • Eduardo Otero

    I think this F833x should be that thing. For every one who thinks its design is beautiful there is one who thinks it is ugly and there is one who believes it is a Lumia xD
    I hope Samsung don’t buy media to talk about its wannabe iPhon… I mean its Note 7 (so funny they skip 6 when there will be an iPhone 7. I don’t think iPhone be the reason xD)

  • jag

    Well that sounds like shooting the moon. Maybe in next 10 years when tech is available and if the companies will want to sacrifice their other trades like point to shoot cameras or DSLRs, digital players, TV and etc.

  • ymytbb .

    Please introduce a device which is better than the Z3 Compact, the BEST Xperia phone ever made so far

  • Bezels for the win !

    thanks , people have been telling me that lately a lot :)

    while I agree with you almost completely I think that the closest devices are z1-z2 , z3-z3+ ,z5 and x perfromance , they keep almost the same design for two devices , one at IFA and one for MWC.. those announced at MWC are usually for selected markets only and are released quite late to the market and probably only being made in the first place because of the demand in Japan , while the one that comes at IFA is ”True flagship” for that year and I think they don’t upgrade the chipset for IFA model because they have give people some good reason to buy next MWC model over latest IFA model (Z3 had SD801 instead of SD805 , and this new flagship will have SD820 again instead of SD821 , it may look dirty but other’s do it as well )

    yeah Z3 is much better than Z2 in almost everything , and although it doesn’t appear from the specs at fist glance it has some different hardware inside of it , for example display is nowhere near the same…one inside of the Z3 is much more power efficient and twice as bright ….

  • Emil Oskarsson

    Well somewhere the words Xperia z dissappeared along the way haha :D

  • Vinny Conforto

    When I saw Z3C for the first time at IFA2014, I was so excited. It’s a hidden gem. I want to get excited again by Sony in a month

  • Alicetwalden3

    <<o. ?????????????????????????????????????????????????????:::::::!!bt101p:….,.

  • Bashar Shehab

    Yeah but we’re 2016 now, it must be 1080p. But I try not to hope so much…

  • Bashar Shehab

    With what you listed up there, if they planning to do it, it’ll be atleast 1000$

  • Bashar Shehab

    IFA devices gets to the market fast, look at the Z5.

  • Junior Rider

    it will be released before Christmas…

  • Junior Rider

    i think it will be release before the great great holidays, before CHristmas…

  • Junior Rider

    …and this maybe and could be their last chance to prove themselves.

  • Junior Rider

    and that compact phone is actually a beast.

  • Kim

    The 3 new phones at IFA will be Xperia XR, XR Compact and XR Premium. Premium with 4K and HDR.

    X-line will be moved to upper midlevel and receive price drop.

  • jamie evans

    Now Note 7 is out. It’s time for Sony to step up. I wanna see something new

  • jamie evans

    Now Note7 is out. It’s time for Xperia to step up!

  • babylonbwoy

    No new tablet in sight ?

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