Sony Ericsson Xmas marketing push to focus on Xperia ray and Xperia arc S

by XB on 9th September 2011

in Xperia arc, Xperia ray

Xperia ray and Xperia arc SSony Ericsson UK will focus its marketing efforts on the recently released 3.3-inch Xperia ray and upcoming 4.2-inch Xperia arc S in the run up to Christmas. UK marketing director David Hilton recently told Mobile that the “Xperia Ray will get the biggest amount of investment, including a TV campaign. It’s got everything the Arc has in terms of power and technology, but with a more compact design”.

He went on to say that the “Xperia arc S and the Xperia ray will give us two very strong products that will appeal to the high-end and mainstream audiences. The mid-tier is not that well serviced with affordable, but very high-quality smartphones, so the ray will allow us to compete better in that market.” At £300 the Xperia ray does look like good value for money, especially since it only lacks a HDMI and some screen real estate from the Xperia arc S.

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