Sony has launched the SmartBand SWR10 in the United States through the Sony Store website and retail outlets for $99.99. The SmartBand is due to start shipping today. Only the black colour of the SmartBand is available right now, but additional colours are due to land later this month. SmartBand SWR10 is designed to be used with smartphones running Android 4.4 KitKat. Now all we need is the Xperia Z2 to make an appearance in the US too.