Sony has released a new promo video for the Xperia Z3 to highlight the premium waterproof design. One thing that Sony always does very well is its promo videos, they always hook you in and are superbly crafted. The short aspirational video plays heavy on the waterproof part of the Xperia Z3, with a man in a slick suit whipping out the phone whilst it’s raining to video the drops, almost like he’s had some kind of epiphany. No doubt Sony is reminding people that the Xperia Z3 still exists given some of its key Android competitors have released new flagships. That’s not to give any disservice to the Xperia Z3 which remains a wonderful all-rounder.
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![Xperia Z Ultra hands-on: Mammoth roundup [Video]](https://www.xperiablog.net/wp-content/themes/thesis_189_new/lib/scripts/thumb.php?src=http://www.xperiablog.net/wp-content/uploads/2013/06/Xperia-Z-Ultra_Screenie_1.jpg&h=142&w=142&q=75&zc=1 "Xperia Z Ultra hands-on: Mammoth roundup [Video]")
