Sony passes Apple to become second largest smartphone brand in India

by XB on 5th April 2014

in News

Sony thumbSony’s smartphone value share in India has overtaken Apple, putting the company into second position behind Samsung. A key part of Sony’s success has been a focus on the Rs 10,000 to Rs 20,000 (€120 to €240) smartphone segment, backed by Rs 300-crore (€37m) of targeted marketing spend.

This is according to research company IDC, who says that Sony managed 9.1% value share in Q4 2013 (October-December). This put it ahead of Apple’s share of 7%, but well behind Samsung who had 43% value share.

On a volume basis during the same quarter, Samsung still had the largest market share at 38%, with Sony at 5.5% and Apple at 2%. Micromax was second with 13% share.

“Some of the top selling models for Sony are Xperia M Dual and Xperia C priced in this bracket, which is one of the fastest growing segments in the Indian smartphone market,” said IDC India senior market analyst Manasi Yadav.

Sony brand ousts Apple in India

However, Sony’s position in Q1 2014 may be under threat given renewed competition from Nokia with its X series, Apple relaunching the iPhone 4 and Micromax’s new range of Canvas phones.

Kenichiro Hibi, managing director at Sony India says that the company’s smartphone sales will soon overtake television revenues in the country. “Smartphone business will overtake television business in sales this fiscal year. For us, both television and smartphone will be the main pillars to continue the pace of growth in India,” said Hibi.

Hibi commented that he expected Sony’s share to grow further in Q2 2014 as it readies the launch of the Xperia Z2 in India. The smartphone business doubled in last one year which led to 20% growth in overall sales in 2013-14. We expect to grow at a similar pace this fiscal as well to touch Rs 12,000 crore sales,” he said.

Via India Times.

Thanks Armaan, Nithanth, Prannoy, saif and zappyden!

  • Arthur Simon

    Good news! Sony we believe in you!

  • Guest

    plz , release update as soon as possible , Without bug :(

    With TAP TO WAKE Ability

    Z Ultra & Z1 & …

  • Dakota

    At least comment on a somewhat relevant article?

  • Prateek Bhanushali

    Voahh… :P

  • xperiaz6603swe

    It only right:-D

  • marwan balu

    Awesome sony

  • Madhu PV

    If Samsung can sell its plastics toys, why Sony can’t sell its quality products!!

  • RealityCheck2013


  • lightninglion

    My people know to choose the right product lol!

  • sam

    Nice job Sony, keep going!

  • Stephen

    those micromax canvas phones sound like tat and resemble samsungs galaxy range
    i wonder if they are made of canvas

  • LOL

    43% of them don’t.

  • Ethan ‘blaze’ Parker

    Yay! Sony! :D

  • gokuu

    lol lol nice one!

  • Colby Leong

    “First India, then THE WORLD!” – Kaz

  • ejsoliveros

    Did Kaz really tell that? Any links? :) Just curious.

  • Sture Karlsson

    Half of India walks around with a Samsung… Pretty hard not to fall into peer pressure with those numbers. Kudos to Sony for the #2

  • Colby Leong

    No, I wish he did cause that’d be hilarious

  • cyapalmos

    They’re gonna have to do better with their software if they want to keep that share. Too many bugs won’t win.

  • Sony everywhere

    Hi SONY

    We the proud owners of Xperia SP request you to update this beautiful phone, which is more than capable . FYI: Sony don’t except us to buy ur new phones unless you give us assurance from ur current users that capable phones won’t be neglected in 6 months.

    SONY: Update your official stand on Kit-Kat for Xperia SP.

  • Potato

    iPhone 4 is not going to make any impact.

  • guy with guts

    Sony uses quality snapdragons in most of their phones compared to other’s mediatek crap and samsung’s what not chipset(speedtrum, broadcomm you name it). But fact is sony phones have crap displays. Compare galaxy grand and xperia c displays. Galaxy core and xperia l displays. Even those local OEMs have better displays than xperia z(yes).

  • ritamasrex

    43% love plastic toys over a smartphone.. Crap Indians!

  • 3rdflyleaf

    I don’t want Sony to be popular.
    I want to be the only Sony user in my place. Lol!
    But I think I can’t do anything about Sony going to be in top soon.

  • Jamshad Perumpilavu

    Be Careful Samsung….The Japanese Storm Hitting Every Where…Rotten Apple…ha ha….Come On Sony I know One Day Our Dreams Come True……

  • FCL

    I thought you were talking about Samshit

  • FB

    That’s why they are called “bitches”! Bitch whine about everything in everywhere!

  • hyper0926

    Update your phone software or this may change

  • tim

    aren’t you an indian yourself? because you look like one

  • ritamasrex

    Yes I am Indian, But I am among those 9.1% who likes premium quality. :)

  • Nick Sayer

    brace yourself Sony, Apple will try and sue you now as you seem to be doing better in india then what they are

  • Vitali

    YAY Sony for the win!

  • Apple? jk seriously though. my iP5, dropped it multiple times, still not cracked, only marks and bumps on the corners

  • Vignesh Raja

    Are you mad ? Why do you call all the Indians crap? You should be dare enough to say this on politics not in fan pages.

  • sonypony

    Fake… can you forget Nokia in India lol

  • Sid

    You can grow more here Sony. Just release Moto g like hardware (I would prefer 1.7GHz Krait 400) & 8MP camera in the tow with IPS display.
    Do you remember the success of Xperia SP here?

  • Knightpt

    Carefull Sony, Apple is bound to sue you for that in some strange way ;)

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  • lol

    Good luck dropping it flat on its screen :p

  • f#%@ SP users

    Get lost! Root it and get a custom ROM if u want updates that bad. Even the Z hasn’t got KitKat yet so stop bitching. It’s retards like u who give Sony a bad name and make them rush updates so they are buggy and not properly optimised.

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  • Are you retarded? Just because a crappy Samsung screen is really bright and the colours are ridiculously over saturated doesnt give it a good screen. And u can’t compare the Xperia C, that’s a mid range AMD the screen is pretty poor on that anyway. Compare the new Z2 to ANYTHING and it will win. Sony have improved a LOT.

  • Quark Gluon

    Not much you can do if people actually prefer plastic toys for some reason.

  • Gitarooman

    hows Sony marketing effort in India?

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  • DStyle

    India is just a start, more countries to come soon.

  • Christian

    uhm, ignorance maybe? and it’s not just in India, it’s everywhere. Most people just buy phones simply because it’s what their friends and co-workers, etc are having, and what they usually see on ads.. Smart buyers do their research before they buy.

  • Bunny

    woohoo good job India! Now for no. 1 position! :)

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  • H-R-K

    That’s a good achievement, Sony.

  • H-R-K

    Still enough thing to improve.

  • guy with guts

    you are retarded, read the comment first i compared mid end xperia c to mid end galaxy grand.

  • Rob

    XperiaBlog has no affiliation with Sony, it’s only a fan-site. Any requests, comments or questions aimed at Sony don’t belong here.

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  • reDalerT


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  • Piyush Chowdhary

    Samsung and Google are responsible for the deteriorating profits from the sale of smartphones.

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  • Divya Bharathi

    Very interesting thing I just come across at – I could choose any number of pants and shirts (from the list) at very heavy discount rates (up to 75% off online) – more we buy more discount – I never seen this before.

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  • Dinesh Magendiran

    I have compared the ram usage of apps in sony z and htc 816, the Sony settings itself taking 150mb whereas in htc it’s jus 30 mb. And wen I compare other features with htc 816 sony z performance is less… Y should i pay double the price for low performance mobile…. this is my 1st sony mobile I had lot of expectation on sony before buying it. But it’s totally gone now. A small phone moto e2nd gen got lollypop and still sony can’t fix the release date…. I lost hope on sony. Now I feel I jus got a 30 k plastic box Compare to htc 816 20 k mobile…..

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