Sony Mobile infographic details key FY13 highlights and strategic focus areas

by XB on 18th May 2014

in News

Sony Infographic ThumbSony reported its full year results earlier in the week and to celebrate that fact, Sony Mobile has released an infographic showcasing some of the key achievements of the last 12 months. The Sony Mobile Business Update FY13 highlights the strong financial performance of the mobile division along with the number of smartphones sold (39.1 million).

It also reminds people that Sony launched over 10 water resistant devices and that the success of the Xperia Z series helped to deliver 110 awards. The Xperia Z series launched in over 60 markets worldwide, with two models hitting T-Mobile in the US and two in China. The Xperia Z1 managed a Net Promoter Score (NPS) of +36, highlighting how well it was perceived.

Sony Mobile’s core strategic focus areas

The very last graphic is perhaps the most interesting highlighting Sony Mobile’s three core strategic focus areas. These are as follows:

1) Strategic Partner & Market Engagement: We expect this covers widening Sony’s relationships with carriers and partners across the globe, with a particular focus in the US, China and South America. We covered a similar point a few days back shortly after the results.

2) Expand the Range: Sony has always released a wide portfolio devices over the last few years. This explicitly tells us that this will not stop anytime soon and that we should expect to see a wide number of Xperia handsets covering all price points.

3) Branding and Lifetime Value Management: The problem with point number two above is that it can dilute the brand, so we hope that Sony keeps a core portfolio of premium devices, which are carefully and easily distinguished from the entry-level handsets. The second point is interesting, it shows that Sony does care about the user over the lifetime ownership of the handset. Let’s hope this means longer software support.

What to expect from Sony Mobile in 2014

Dennis van Schie (SVP, Sales and Marketing) said that during 2014 Sony will be “unrelenting with our premium line“. He also promised “further innovation across our SmartWear Experience – and even bigger, better and bolder collaborations from across the Sony family”. Lots to look forward to then.

Sony Mobile Business Update FY13 infographic

Sony FY13 Infographic

Via Sony Mobile Blog.

  • Raphael

    If Hirai is not fired by the shareholders or Dan Loeb, this strategy may be implemented.

  • Micro

    Ohhh yes… “lifetime value management”..! That definitely should be your plan, Sony!

  • Battal Aljadei

    The sad thing’s that Sony looking at the results from material perspective more than anything else !
    just wondering, why Sony skip the mid-range xperia phones this year ? i’m talking about Xperia SP, L, M ?
    and is that has to do with the upcoming Sony vaio phones ?

  • Sam Albalushi

    I love my xperia zr

  • Hassan Al-Far

    I wish they releases more tablets with various sizes

  • Mohammed Khired

    there’s one thing left : developing software support….

    i guess this part doesn’t make money too much…

  • Sreekanth Namboothiri

    That is what called ‘Branding and lifetime value management ‘

  • BruceLeeRoyJenkins

    Competitive pricing would be great

  • shortb

    and replace him with another non-Japanese? good luck to them …

  • X-MAN

    I want Xperia phone powered by VitaOS



  • xperiaDROID

    They do have mid-range phones this year, the M2 is the only one at this moment.

  • Hemnya Bhardwaj

    That’s why u people cheat the customers and give them used z series phones in exchange well done Sony well done

  • StraightEdgeNexus

    I like kaz hirai’s strategy, he just needs to do some subtle changes in the QC and marketing department.

  • 110 awards? Is there a list somewhere?

  • Battal Aljadei
  • abuweam

    we are expecting tablet 7 inch

  • 3rdflyleaf

    Omg. I love mine too. It’s the perfect size for a phone, unlike those phablet flagships lately.

  • mllddl

    Actually, lifetime value management doesn’t *directly* have anything to do with software support over the “lifetime ownership of the handset.”

    It’s more about how Sony can keep each customer spending money with Sony throughout the duration of the relationship between Sony and the customer, either by buying Sony every time they get a new phone or buying other Sony products (hence the ‘dollar value’ of each customer over their ‘lifetime’).

    Obviously, longer software support/updates is one thing to keep customers loyal but that’s not necessarily what “lifetime value management” means; thought I’d point that out before Xperia Blog readers become extremely disappointed after reading this article =P

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