Sony Mobile is forecasting a 50 percent growth in smartphone shipments in FY14 (financial year to March 2014) according to a report from CENS.com. We don’t know where the source of this information is from as we haven’t seen anything official from Sony themselves. The last official word from the company was back in August, where it guided to 34 million Xperia shipments in FY13 (year to March 2013).
This FY14 target implies that Sony Mobile would look to sell 50 million handsets, impressive year-on-year growth, but still way short of the dominant players (Apple and Samsung). However, if this shipment target was met it would put Sony in third place says the report, nothing to be sniffed at.
The number of handsets outsourced in FY14 would also rise from 30 percent to 35 percent, moving from 15 million to 17.5 million units. These orders will go to a number of ODMs including Compal, Arima and Foxconn. The latter ODM produced three Qualcomm-based smartphones for Sony launching this quarter – must be the Xperia J, T/TX and V.